India’s Health & Wellness Market Sees 25% Growth in Digital Spend by 2026
India’s health & wellness market is experiencing rapid digital growth, projected to increase by 25% through 2026. The rise in digital health platforms, telemedicine, and government-backed initiatives like the Ayushman Bharat Digital Mission is reshaping healthcare delivery and creating opportunities for businesses in the sector.
Key Developments
India’s digital health market is projected to reach USD 106.97 billion by 2033, growing at a compound annual rate (CAGR) of 25.12%. This growth is driven by significant government initiatives such as the Ayushman Bharat Digital Mission (ABDM), which aims to create a robust digital health ecosystem. As of January 2026, over 84.79 crore ABHA Health IDs have been created, helping streamline access to healthcare services across the country.
The integration of AI diagnostics, telemedicine, and health information systems (HIS) is transforming healthcare delivery, improving the quality of care, and enabling remote monitoring. In addition, the rising prevalence of chronic diseases and the demand for proactive wellness solutions are accelerating the adoption of these digital health tools.
Industry & Expert Context
India’s healthcare system is undergoing a profound transformation, moving from a reactive service model to a preventive, data-driven approach. With the rise of health-tech startups, consumers are increasingly expecting seamless healthcare experiences, including on-demand consultations, instant medicine deliveries, and personalized health tracking.
The digital health space in India is evolving rapidly, fueled by consumer expectations for convenience, personalization, and accessibility. Platforms like Netflix, Amazon Prime, and other subscription services have already demonstrated how powerful digital adoption can be. This model is now being applied to health and wellness services, where prevention and wellness are taking center stage.
India’s growing e-commerce market has further fueled the demand for digital wellness products and services. The integration of wellness services with SaaS platforms, wearable technologies, and telehealth solutions are reshaping the way consumers manage their health.
Why This Matters
The growth of India’s digital health market presents opportunities for both businesses and consumers. For consumers, digital health services are reducing the need for physical visits, improving access to healthcare, and enabling better health management. For businesses, the shift to a digital-first healthcare model provides the chance to offer innovative, high-value services that meet growing demand for convenience and affordability.
With digital health tools such as telemedicine and AI diagnostics, India is paving the way for a more sustainable, efficient, and accessible healthcare system. This sector’s growth is creating new avenues for businesses to invest in innovative solutions while improving patient care and consumer satisfaction.
What Happens Next
Looking ahead, the digital health landscape in India will continue to evolve rapidly. The Ayushman Bharat Digital Mission will play a pivotal role in expanding digital health records and telemedicine infrastructure, with more hospitals and healthcare facilities expected to adopt these technologies.
The integration of AI and wearable health devices will likely gain traction, providing real-time health monitoring and offering even more personalized healthcare experiences. We can also expect to see more digital health startups emerge, bringing new solutions to the market and further transforming the industry.
As the sector expands, more attention will be given to the workforce transformation in healthcare, with a focus on upskilling and professionalizing the healthcare workforce through digital certifications and AI-assisted tools.
Final Takeaway
India’s digital health and wellness market is poised for continued growth, driven by government initiatives, the rise of health-tech startups, and increasing consumer demand for proactive wellness. As the country transitions to a digital-first healthcare system, businesses must adapt to these changes to stay competitive.Digilogy tracks these developments closely, helping businesses navigate the rapidly changing digital health ecosystem with tailored strategies.
