Industry-Specific Digital Marketing
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Government Flags Misleading Real-Estate Digital Ads in Multiple States
The Centre has flagged misleading real-estate digital ads using government-style terminology and asked states and RERAs to take action to…
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Quick Commerce in India: The Surge, Expansion, and Future Growth Prospects
"Quick commerce in India is experiencing explosive growth, driven by increasing consumer demand for fast, on-demand delivery services. With projections…
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Consumer Behavior Shifts to Online-First: Convenience, Speed, and Privacy Take Priority
As consumer behavior shifts to online-first, speed, convenience, and privacy are now key priorities. Learn how businesses can adapt to…
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India Records Surge in App Downloads as Search + Social Traffic to App Stores Increases 19%
India recorded a sharp rise in app downloads as search + social traffic to app stores increased by 19% in…
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AI Overviews Push FMCG Search Costs Up by 20–40%; Brands Shift to AIO + Retail Media
AI Overviews are reshaping FMCG search in India, pushing search costs up by 20–40% and driving marketers toward AIO optimization…
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Retail Media Emerges as India’s Fastest-Growing Ad Format in 2025 — Amazon, Flipkart & Quick-Commerce Lead
Retail media has become India’s fastest-growing ad format in 2025, led by Amazon, Flipkart, and quick-commerce platforms. This article explains…
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Performance Marketing Shifts to Value-Focused Metrics as Advertisers Respond to Higher Acquisition Costs
India’s performance marketing landscape is shifting toward value-focused metrics as CAC continues to rise across platforms. Brands now prioritise ROAS,…
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India’s Digital Ad Spend to Cross ₹1.2 Lakh Crore by 2025–26, Driven by Video & Retail Media
India’s digital ad spend is projected to exceed ₹1.2 lakh crore by 2025–26, driven by video advertising, retail media, and…
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Connected TV (CTV) Advertising in India Sees 40% YoY Growth in 2025
A collaborative office setting featuring Indian marketing professionals examining CTV advertising dashboards, highlighting smart TV adoption, OTT viewership trends, and…
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Jio & NHAI Partner to Launch India’s First Telecom-Powered Road-Safety Alert Network
Jio partners with NHAI to launch India’s first telecom-powered highway safety alert system — real-time warnings for fog, accident zones…
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