Industry-Specific Digital Marketing
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Importance of Small-Ticket Price Points (₹5/₹10) Reinforced in Indian FMCG
India’s FMCG sector has once again highlighted the strength of small-ticket price points. ₹5 and ₹10 packs continue driving consistent…
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FMCG Volume Growth Moderates Amid GST Transition; Rural Growth Leads
India’s FMCG volume growth has moderated due to GST-related adjustments, but rural markets continue to sustain the sector’s momentum. Essential…
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HUL Sets Record Date for Kwality Wall’s Ice-Cream Business Spin-Off — A Strategic Shift in Frozen Desserts
HUL has finalized the record date for spinning off its ice-cream business, including Kwality Wall’s. The move allows the category…
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Reliance Consumer Products Ltd Expands Into Pet Care With New Brand “Waggies”
Reliance Consumer Products Ltd has entered the fast-growing pet care market with its new brand Waggies. With strong distribution and…
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India’s Digital & Mobile Advertising Gains Ground as In-App Share Soars
A Turning Point for India’s Digital Economy India’s digital marketing landscape is undergoing a transformative shift, with mobile advertising emerging…
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Digital Shopping Ads Dominate India’s Digital Advertising Landscape—Retail Segment Captures 30% Share
A Landmark Year for Retail-Focused Digital Advertising India’s advertising ecosystem is changing rapidly, and digital shopping ads have now emerged…
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Offline Retail in India Getting a “Phygital” Makeover: Kirana Stores Adopting Digital Tools
India’s kirana stores are undergoing a digital transformation as phygital retail becomes the new norm. With QR payments, WhatsApp ordering,…
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Naturals Salon Launches NXTFACE, a ₹10 Crore AI-Powered D2C Skincare Brand for Gen Z and Millennials
Naturals Salon has launched NXTFACE, a ₹10 crore AI-powered skincare brand tailored for Gen Z and millennials. With personalized AI…
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Digital Media Surpasses Television to Claim 41% of India’s Total Ad Spend in FY24
India’s digital media spend has overtaken television for the first time, reaching 41% of total advertising in FY24. With mobile-first…
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Indian FMCG Brands Hold ₹500 Crore ‘Goldmine’ in First-Party Data, Moving Beyond Activation to Intelligence
Indian professionals in a modern FMCG marketing office reviewing dashboards showing data insights, consumer clusters, and regional analytics. The team…
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