Industry-Specific Digital Marketing Top 5 News

Intrepid Travel Appoints New CMO to Drive Growth

Digilogy April 2, 2025

14 3 minutes read

Intrepid Travel appoints a new CMO to lead marketing strategies and drive business growth. Intrepid Travel appoints a new CMO to lead marketing strategies and drive business growth.

Intrepid Travel has appointed Hazel McGuire as its new Chief Marketing Officer (CMO), effective April 1, 2025. This strategic move is aimed at driving the company’s global growth and ensuring the successful implementation of its ambitious 2030 strategy. Intrepid aims to double its revenue to $1.3 billion and expand its customer base to 600,000 travelers by 2030, and McGuire’s leadership is expected to play a pivotal role in achieving these goals.

Key Points About Hazel McGuire’s Appointment

Background: Hazel McGuire brings 20 years of experience in the travel industry, having joined Intrepid in August 2022. Prior to her new role as CMO for Intrepid Travel, she served as the General Manager for UK Sales and Marketing. McGuire’s experience in the travel sector and her deep understanding of the business’s needs will be key assets as she takes on this leadership role.
Achievements: Under McGuire’s leadership, the UK sales team achieved a remarkable 60% revenue increase in 2023 compared to 2019. This success demonstrates McGuire’s effective approach to driving sales and implementing marketing strategies that resonate with customers. Furthermore, in January 2025, the UK team recorded its best-ever sales month, highlighting McGuire’s ability to lead teams to exceed performance expectations.
Role and Responsibilities: As CMO for Intrepid Travel, McGuire will be responsible for leading the company’s global marketing and growth strategies. Her responsibilities will include overseeing brand development, product marketing, public relations, and driving marketing campaigns that align with the company’s long-term goals. McGuire will remain based in the UK and will report directly to CEO James Thornton. Her focus will be on driving the company’s growth through innovative marketing strategies that are aligned with Intrepid’s 2030 objectives.
Goals: McGuire’s primary goal as CMO will be to identify and capitalize on key opportunities to support Intrepid’s growth strategy. She will focus on integrating ethical marketing and inclusive growth into all campaigns. This aligns with Intrepid’s values as a certified B Corporation, where social and environmental responsibility play a key role in every aspect of the business.

Context of the Appointment

Leadership Changes: McGuire’s appointment follows a thorough international recruitment campaign aimed at finding a leader who could take Intrepid’s marketing efforts to the next level. This change comes as part of a broader shift in leadership, which includes the transition of Leigh Barnes, former Chief Customer Officer, to President of the Americas. Barnes will continue to oversee global marketing, customer experience, and digital functions, but with a regional focus on the Americas.
Growth Strategy: Intrepid Travel is in the midst of a period of rapid growth, as evidenced by the acquisition of Dutch tour operator Sawadee Reizen, the company’s largest acquisition to date. This, combined with a record year of sales in 2024, positions Intrepid for further expansion as it seeks to double its revenue by 2030. The company’s continued success is driven by its commitment to responsible travel and sustainability, which resonates with modern consumers.
Asia Expansion: Intrepid’s growth strategy also includes a focus on expanding its footprint in Asia. The company has introduced new Regional General Manager roles in the region to support its strategy and to meet the growing demand for sustainable tourism. By strengthening its leadership in Asia, Intrepid is well-positioned to become a leading player in the global travel market.

How Digilogy Can Help Your Marketing Efforts

The appointment of Hazel McGuire as CMO at Intrepid Travel highlights the importance of strong leadership in driving marketing growth and innovation. For businesses aiming to enhance their marketing strategies and navigate the evolving digital landscape, we offer data-driven solutions that can help you stay ahead of the competition.

At Digilogy, we understand the importance of leadership in shaping brand direction and achieving long-term success. From content creation to campaign optimization, we are here to support you in navigating the complexities of the modern digital marketplace. Partner with Digilogy to optimize your digital marketing strategies and leverage the latest trends in advertising to drive growth for your brand.