Retail media networks (RMNs) are redefining the advertising landscape in 2025, leveraging first-party shopper data and digital touchpoints to outpace traditional channels. In fact, global spend on retail media is projected to reach $163 billion—surpassing combined TV and streaming spend of $155 billion—underscoring a seismic shift toward in-context, purchase-ready advertising.
This evolution mirrors how Pinterest Personalized Shopping Hubs transform discovery into action by surfacing products exactly when users intend to buy. Just as those hubs curate visual commerce experiences, RMNs deliver hyper-relevant ads at the point of purchase.
Key Trends and Market Outlook
- Retail Media Surpasses Television Advertising
According to Magna, RMNs will generate $163 billion in 2025, compared to $155 billion for TV/streaming combined. WPP Media predicts RMNs will capture 15.7% of global ad spend, edging out TV’s 15.1%. This milestone underscores how Pinterest Personalized Shopping Hubs and retail ad platforms alike prioritize user intent over passive consumption.
- Rapid Growth Despite Economic Challenges
U.S. retail media spending is set to climb to $60 billion this year and reach $100 billion by 2028—an annual growth rate of around 20%. Global RMN spend will near $180 billion in 2025, growing at low double-digit rates through 2028. This trajectory reflects the efficiency of in-store digital advertising and off-site extensions that drive measurable ROI. - Shift Toward Off-Site Retail Media
As on-site ads on retailer websites approach saturation, off-site RMNs—powered by first-party data across social media, CTV, and third-party sites—are growing 1.5× faster. By 2027, off-site spend will account for 25% of total RMN budgets. This broadens opportunities for brand-retailer partnerships and expands the reach of shopper-focused campaigns. - AI and Personalization Driving Innovation
Advances in machine learning enable next-gen ad automation, hyper-personalization, and programmatic buying. AI optimizes targeting and creative delivery in real time, boosting campaign performance and operational efficiency—much like how Pinterest Personalized Shopping Hubs adapt recommendations based on browsing signals. - Retail Media as a Full-Funnel Channel
RMNs are evolving from last-click tactics to support brand awareness, consideration, and conversion. Modern shopper marketing strategies now integrate sponsored product listings, display ads, and video formats—providing multi-stage consumer touchpoints. Brands expect RMNs to offer independent measurement tools, validating impact across the customer journey. - Diverse Industry Adoption
Vertical-specific approaches are emerging: food & beverage brands dominate display ads, entertainment harnesses video formats, and telecoms focus on sponsored products. This flexibility mirrors how Pinterest Personalized Shopping Hubs accommodate diverse merchant catalogs while maintaining consistent personalization standards.
Why Retail Media Matters
Retail media networks excel by combining real-time transactional intent with rich audience data—driving higher conversion rates than broad-reach channels. They turn retailer websites and apps into dynamic retail data monetization engines, where every impression carries purchase intent. In doing so, RMNs create a seamless path from discovery to checkout—similar to the frictionless experiences pioneered by Pinterest Personalized Shopping Hubs.
Elevate Your Retail Media Strategy with Digilogy
As retail media networks gain momentum and outstrip traditional TV advertising, brands must adapt by partnering with experts who understand this new paradigm. At Digilogy, we specialize in crafting data-driven shopper marketing strategies, optimizing brand-retailer partnerships, and leveraging cutting-edge retail ad platforms to maximize ROI.Ready to harness the power of retail media?
Partner with Digilogy—Chennai’s trusted digital marketing service provider—and transform first-party data into high-impact campaigns that drive sales and build lasting customer relationships.
