LinkedIn Shares Tips on Posting Short-Form Video – Infographic

LinkedIn has increasingly emphasized the importance of short-form video content as part of its professional networking platform. As video continues to dominate digital marketing, LinkedIn has shared valuable tips to help users make the most of short-form videos. These videos are key tools for driving engagement and improving visibility, providing a unique way to connect with a professional audience.

Overview of Short-Form Video on LinkedIn

Short-form videos on LinkedIn are concise, engaging videos that typically last between 40 to 60 seconds. However, videos can be up to 10 minutes long, depending on the content. Despite the longer options, it’s clear that shorter videos are the most effective for boosting user engagement on the platform.

User engagement with video posts is significantly higher than with static content. According to LinkedIn, video content drives interaction rates that are five times higher than other types of posts. Moreover, users are 20 times more likely to share video content compared to traditional posts, making it an essential format for expanding your reach on LinkedIn.

Best Practices for Posting Short-Form Videos

To maximize the impact of short-form video content on LinkedIn, following some simple yet effective best practices can lead to greater success. Here are the top tips for posting videos that engage your professional network:

1. Keep it Concise:
   The key to effective short-form video is brevity. LinkedIn suggests that videos under 30 seconds have significantly higher viewer retention rates—up to 200% better than longer videos. Keeping your message concise helps maintain attention and improves the chances of your video being watched in its entirety.
2. Use Subtitles:
   Many users scroll through their LinkedIn feed with the sound off, so adding subtitles is a crucial step. Subtitles make your video more accessible, helping users understand your message even without audio. This increases engagement and ensures your video is viewable to a wider audience.
3. Vertical Format:
   To accommodate the majority of mobile users, it’s best to use a vertical video format. Since most users access LinkedIn on mobile devices and hold their phones vertically, this format allows your content to fill the screen for an optimal viewing experience. Vertical videos are more likely to capture the viewer’s attention as they scroll through their feed.
4. Auto-Play Feature:
   LinkedIn’s auto-play feature is a great tool for video content. As users scroll through their feeds, videos automatically start playing, grabbing their attention. This feature works best when your video is visually engaging from the first second, prompting viewers to stop scrolling and focus on your content.
5. Include a Call to Action:
   Every short-form video should end with a clear call to action (CTA). Whether you want users to visit your website, check out your latest article, or sign up for an event, always tell your viewers what to do next. This CTA helps direct the audience and increases the likelihood of a conversion.

Content Ideas for Short-Form Videos

When creating short-form videos for LinkedIn, the possibilities are endless. However, to make the most impact, it’s best to focus on content that resonates with your audience and aligns with your professional goals.

1. Educational Content:
   Short-form videos are an ideal way to share quick, informative tips or industry insights. By offering valuable knowledge, you can establish yourself as a thought leader and improve your professional credibility on the platform.
2. Personal Branding:
   Use short-form videos to showcase your professional journey, share highlights of your work, or present projects that align with your expertise and values. These videos allow your audience to connect with you on a more personal level, strengthening your professional brand.
3. Event Highlights:
   Event recaps or webinar highlights make excellent short-form video content. Sharing quick summaries of events you’ve attended or hosted helps provide value to your network, keeping them engaged with your professional activities.

Summary

Short-form videos are becoming a vital part of professional communication on LinkedIn. With proper use, they can enhance engagement, strengthen your professional brand, and increase visibility within your network. By applying LinkedIn’s tips for video posting, you can ensure your content stands out, drives interaction, and ultimately contributes to your professional growth.

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