LinkedIn has rolled out an innovative feature called Video Cover Stories, designed to help professionals and business owners build stronger personal brands. This feature allows users to add short videos to their profiles, offering a new way to showcase personality, skills, and expertise beyond static text. As digital presence becomes increasingly important, LinkedIn’s move opens up fresh opportunities for job seekers, entrepreneurs, and recruiters to make impactful first impressions.
What Are LinkedIn Video Cover Stories?
Video Cover Stories are 30-second video clips that users can add to their LinkedIn profile. These videos appear as an orange ring around the profile picture, acting as a visual cue that a video introduction is available. Once clicked, the full video plays with audio, providing a brief but powerful way for users to present themselves, highlight accomplishments, or pitch services.
The cover video is previewed silently for three seconds, giving profile visitors a quick glimpse. This subtle introduction can grab attention and entice viewers to watch the full clip.
How the Feature Works?
To create a Video Cover Story, users must use LinkedIn’s mobile app to either record or upload a video. Once uploaded, the video appears on their profile and can be viewed by others on both desktop and mobile platforms. The orange profile ring serves as a notification, alerting visitors that a video is available.
Users can also control who sees their video. Privacy settings allow them to make it visible to all LinkedIn users or restrict access to their direct connections, offering flexibility in managing personal branding efforts.
Personal Branding Benefits for Professionals
This feature is especially beneficial for job seekers and freelancers looking to stand out. A well-crafted video introduction can humanize the profile, allowing potential employers or clients to connect on a more personal level. It communicates confidence, competence, and creativity—traits that are often difficult to express through text alone.
Small business owners and entrepreneurs can also use the Video Cover Story to share brand stories, showcase services, or offer brief elevator pitches, helping them connect with new prospects organically.
Enhanced Engagement Through Visual Storytelling
Visual content consistently outperforms text in online engagement. By incorporating video directly into the profile, LinkedIn boosts engagement and encourages more meaningful networking interactions. A vibrant video can leave a lasting impression, increasing profile views, connection requests, and even direct inquiries.
This feature transforms LinkedIn from a static resume platform to a dynamic digital presence, aligning with broader trends in multimedia-driven communication.
Implications for Recruiters and Hiring Teams
From a recruitment standpoint, this feature is a game-changer. It allows hiring teams to assess soft skills, communication styles, and overall presentation in seconds—without scheduling a call. For roles that require client interaction or public speaking, thfis added dimension offers a valuable first filter.
Recruiters can also use the feature themselves to promote job opportunities or company culture, turning the hiring process into a more human and engaging experience.
How This Impacts Digital Strategies
LinkedIn’s Video Cover Stories are more than just profile enhancements—they’re tools for personal branding, lead generation, and digital networking.As more platforms integrate video to boost interaction, staying ahead in digital marketing requires adaptability.
At Digilogy, we help brands and individuals maximize such features to grow visibility, trust, and engagement. From strategy to execution, our digital marketing services are designed to keep you one step ahead in a rapidly shifting landscape. Partner with Digilogy to unlock the full potential of your digital profile.
