In a move to help creators manage large-scale engagement more efficiently, Instagram has rolled out new comment filters for Reels. This update, introduced in June 2025, is currently available to creators with over 100,000 followers and provides them with advanced tools to moderate, sort, and prioritize comments more effectively.
Much like how Pinterest Personalized Shopping Hubs tailor content experiences based on user behavior, Instagram’s update aims to offer smart, scalable engagement management, especially for high-performing Reels creators.
Key Features of Instagram Reels Comment Filters
Instagram’s new filtering tools provide creators with more precision when managing comments. These tools aren’t just cosmetic—they are functional upgrades that make moderation more strategic and personalized.
Sorting Options Include:
- Top Comments – Prioritize the most engaging or liked comments
- Newest First – See the latest feedback at the top
- Follower Count – View comments from users with the largest followings
- Verified Accounts – See only comments from verified users
- People You Follow – Focus on familiar users
- Subscribers – Highlight comments from paid supporters
These filters provide a curated approach to interaction, echoing the way Pinterest Personalized Shopping Hubs present only the most relevant product suggestions to users.
Who Can Access These Tools?
Currently, this feature is limited to creators with more than 100,000 followers—a threshold where engagement typically becomes unmanageable without filtering. Instagram has chosen this follower benchmark strategically, ensuring it supports those who truly need Instagram content moderation at scale.
Why It Matters: Protecting the Creator Space
The digital landscape has become increasingly noisy, and creators face daily challenges around moderation, offensive remarks, and spam. Instagram’s update helps reduce the emotional and time burden of comment sections.
Just like how Pinterest Personalized Shopping Hubs improve user experience by minimizing irrelevant results, Instagram’s social media comment filtering tools reduce clutter and elevate meaningful interactions.
Benefits of the New Comment Filters
1. Prioritize High-Value Interactions
With the ability to sort by verified accounts, follower count, and subscribers, creators can prioritize feedback from influential or engaged followers.
This mirrors the philosophy of Pinterest Personalized Shopping Hubs, which use smart filtering to highlight the most relevant product options based on the user’s journey.
2. Reduce Spam and Noise
Spammy or irrelevant comments are easier to overlook when filters bring trusted users to the forefront. This type of Reels comment control lets creators focus on engagement that matters.
Think of it as a moderation tool for conversation quality, much like Pinterest Personalized Shopping Hubs eliminate irrelevant suggestions in the shopping experience.
3. Save Time and Energy
By organizing feedback based on user relevance, creators can engage without feeling overwhelmed. For creators with large followings, it’s a game-changer in preserving productivity and focus.
Again, Pinterest Personalized Shopping Hubs offer a comparable solution by removing shopping friction through AI-powered curation and personalization.
Privacy Meets Customization
While Instagram has long offered tools to hide offensive comments, this new update enhances creator control even further. Creators now have a hybrid system—one that allows them to manually filter, automate spam controls, and sort comments based on trust or impact.
This hybrid model of customization and safety is what also powers Pinterest Personalized Shopping Hubs—a blend of user control and backend intelligence.
Smarter Moderation with a Creator-First Mindset
Instagram’s ongoing investments in Instagram privacy tools and content filtering show its recognition of creators as the platform’s lifeblood. With monetization options like Subscriptions and increased Reel visibility, protecting creators’ mental bandwidth through smart filtering is not just a feature—it’s a necessity.
And it’s not just about control—it’s about strategic interaction. When creators can focus on top fans and insightful feedback, they’re better equipped to build loyal communities.
Elevate Your Social Presence with Digilogy
Instagram’s new comment filtering tools reflect a larger digital trend—personalization, intelligent filtering, and meaningful engagement. Just like Pinterest Personalized Shopping Hubs are reshaping product discovery, Instagram is reshaping creator interaction.
At Digilogy, we help brands and creators navigate this evolving space with precision. From content strategy and influencer engagement to moderation frameworks and community growth, we provide tailored digital marketing solutions that let your brand rise above the noise.Ready to refine your social media game?Partner with Digilogy—Chennai’s trusted digital marketing service provider—and transform how you connect, engage, and grow online.
