Marketplaces
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India’s Online Travel Market Booms with 28% YoY Growth in 2025
India’s online travel market recorded strong growth in 2025, driven by mobile-first bookings, rising spiritual tourism, and increased demand from…
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Website Speed & Core Web Vitals Directly Impact Lead Drop-Off
Website Speed and Core Web Vitals directly affect lead drop-off, as slower pages increase bounce rates and reduce conversions.
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Social Advertising Performance Improves as Attention Patterns Stabilise
Social advertising performance is improving as attention patterns stabilise, helping marketers move beyond impressions to measure real engagement, creative effectiveness,…
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Video Content Continues to Drive Strong Engagement in Early January
Video content continues to drive strong engagement in early January, supported by post-holiday viewership, mobile-first consumption, and growing demand for…
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Social Listening Signals a Shift Toward Optimism-Led Conversations
Social listening signals a shift toward optimism-led conversations, with online discussions increasingly centred on health, self-care, authenticity, and positive brand…
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DPDP Rules 2025 Set India’s 18-Month Privacy Compliance Clock for Businesses
DPDP Rules 2025 set a phased compliance timeline and clearer operational steps for notices, consent, and user rights under India’s…
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India Ad Market 2025 Forecasts Signal Steady Growth as Digital, Retail Media and CTV Lead
Forecasts for the India ad market 2025 point to steady growth, with digital channels—especially retail media and Connected TV—gaining share.…
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Impact Digital Influencer Conference & ICMA 2025 Happening Today
The Impact Digital Influencer Conference & ICMA 2025 bring together creators, brands, and marketers in Mumbai to examine trust, crisis…
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Flipkart Releases #FlipTrends2025 as Gen Z Redefines India’s E-Commerce Habits
Flipkart’s #FlipTrends2025 report reveals how Gen Z and Tier 2 cities are reshaping India’s e-commerce landscape through scroll-led discovery, video…
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India’s Tier-2 and Tier-3 Cities Now Drive E-Commerce Growth
India’s tier-2 and tier-3 cities are now driving the majority of new e-commerce shoppers in India, reshaping how brands approach…
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