LinkedIn has been expanding its video features, including live video capabilities, to enhance user engagement and content discovery. The social platform is making significant strides to become a hub for dynamic content sharing and knowledge exchange, especially through LinkedIn Live Video. These enhancements provide both individuals and brands with more tools to engage audiences and optimize content delivery. Let’s explore these updates in greater detail.
Live Video Features
LinkedIn Live Video:
One of the standout updates is LinkedIn Live, which allows eligible members and organizations to broadcast live video content to their LinkedIn Page followers, profile connections, or attendees of LinkedIn Events. This feature provides a unique opportunity for users to share live events, product launches, webinars, and more, with a broad network. To use this feature, however, third-party streaming tools such as Restream, Socialive, StreamYard, Switcher Studio, or Vimeo are required for broadcasting. This integration allows content creators to bring their streams to LinkedIn and reach a professional audience in real-time.
Live Event Promotions:
LinkedIn has introduced new promotional tools specifically for live events. One of the key features is “Thought Leader Ads,” which allows companies to promote posts from members who are hosting events, making it easier for followers to discover live broadcasts. Additionally, brands can share 30-second “sneak peek” videos of live broadcasts before or after the event, creating anticipation and increasing engagement. This helps to build a buzz around upcoming live sessions, further promoting the event and increasing visibility for the host.
Broader Video Enhancements
Video Viewership Increase:
LinkedIn’s focus on video content is paying off. The platform has seen a remarkable 36% year-over-year increase in video viewership. This surge is largely driven by the rapid growth of video creation on the platform, with video posts being created at twice the speed of other post formats. Video content on LinkedIn is quickly becoming a primary mode of communication, and these increased views reflect how well users are responding to this type of content.
New Discovery Features:
As part of its commitment to improving video content accessibility, LinkedIn has introduced a variety of new video discovery features. One notable enhancement is full-screen vertical video playback, now available on both mobile and desktop. This feature enhances the viewing experience, allowing users to engage with videos without distractions. Additionally, the platform has launched a dedicated video tab on mobile devices, which makes it easier for users to find and watch videos. Another significant improvement is the “Videos For You” modules that appear in user feeds, personalized to show videos that align with their interests and professional networks.
Enhanced Engagement Tools:
In addition to making video content more accessible, LinkedIn has also rolled out features that help creators engage their audience more effectively. One such tool is profile previews within video players, allowing viewers to learn more about the creator without leaving the video player. LinkedIn has also redesigned its follow buttons to make it easier for users to follow video creators directly from the video page. Moreover, the platform now provides average watch time metrics, which help content creators track the effectiveness of their videos and adjust their strategies accordingly.
Educational Support:
LinkedIn is providing additional educational support for creators by offering free nano-learning courses. These short, focused lessons are designed to help creators improve their video production skills and overall content strategy. Topics covered include how to craft compelling hooks that grab viewers’ attention, and how to leverage LinkedIn Live Events to boost engagement and reach.
These changes reflect LinkedIn’s commitment to enhancing its video capabilities and supporting users in creating and sharing high-quality content. As video continues to play a central role in professional networking, LinkedIn is positioning itself as the go-to platform for video streaming and live events within the professional sphere.
Leveraging LinkedIn Live Video for Business Growth
At Digilogy, we understand how important it is for businesses to leverage modern digital tools like LinkedIn Live Video. Whether you’re a small business, startup, or large enterprise, our digital marketing services can help you maximize the potential of LinkedIn’s live video features. We specialize in creating tailored strategies to boost your online visibility and engagement through LinkedIn video streaming, live events, and more. Contact us today to learn how we can help you grow your brand through innovative digital marketing solutions. Let’s unlock the full potential of your business with LinkedIn Live Video and other cutting-edge tools.
