Paid Ads
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Retail: New Guidelines for Digital Ad Transparency
New retail digital ad transparency guidelines introduce stricter reporting standards, clearer cost disclosures, and standardised measurement across retail media networks.…
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Google Bans Rummy and Fantasy Sports Ads in India
Google has banned advertisements for rummy and daily fantasy sports across its platforms in India, removing these categories from its…
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YouTube Expands Ad-Supported Streaming to India with Premium Lite
YouTube expands its monetization model in India with the introduction of Premium Lite, offering ad-free viewing for INR 89/month while…
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Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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Meta Cracks Down on Misleading Ads: New Policies to Combat Deceptive Practices in 2025
Meta introduces new policies to combat misleading claims in ads across Facebook and Instagram. The updates aim to protect consumers…
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Google’s New Ad Policies: Why First-Party Data is Key for Advertisers in 2025
Google’s shift towards first-party data is reshaping advertising by enhancing targeting, improving privacy compliance, and boosting ROI. These changes are…
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Paid Social Media Ad Spend Grows in India as Digital Budgets Accelerate in 2026
Paid social media advertising continues to grow in India as brands increase digital budgets driven by video, creators, and mobile-first…
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Paid Search Quality Scores Become Critical Cost Levers
Paid Search Quality Scores are becoming critical cost levers, shaping CPC, ad visibility, and efficiency across Google Ads campaigns.
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Paid Media Performance Becomes Predictable After the Learning Phase
"Paid media campaigns experience fluctuating performance during the learning phase. Understanding and allowing time for algorithm optimization can lead to…
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Paytm Ads Launches “User Intent Clusters” Based on Payment Behaviour
Paytm Ads has launched User Intent Clusters, allowing brands to target audiences based on real payment behaviour. These clusters use…
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