PPC

November 28, 2024

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Google Rolls Out Brand Customization for Performance Max

Google has enhanced Performance Max campaigns with new brand customization options, allowing advertisers to personalize their campaigns for better audience…

Google AdSense introduces collapsible anchor ads to enhance user experience and ad visibility.

November 28, 2024

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New Google AdSense Collapsible Anchors

Google AdSense introduces collapsible anchor ads to balance ad visibility with user experience, offering a seamless and less intrusive browsing…

Google introduces enhanced curation tools tailored to optimize workflows for ad agencies.

November 27, 2024

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Google Enhances Curation for Ad Agencies

Google has launched new curation tools aimed at helping ad agencies streamline their workflows, optimize campaign management, and foster better…

Customer Match policy update by Google boosts targeting and privacy.

November 23, 2024

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Google Updates Customer Match Policy

Google’s recent update to its Customer Match policy introduces improved data privacy measures and refined targeting capabilities for advertisers. This…

Merchant Center deals now highlighted in Google Chrome for enhanced shopping.

November 22, 2024

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Google Chrome Highlights Merchant Center Deals

Google Chrome now highlights Merchant Center deals directly in the browser, offering an enhanced shopping experience for users and a…

First-party cookie controls in Google AdSense updated to support privacy and advertising efficiency.

November 21, 2024

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Google AdSense First-Party Cookie Controls Are Changing

Google AdSense is changing its first-party cookie controls, empowering publishers to adapt to privacy regulations while ensuring ad personalization. This…