‘Land in 10 Minutes’: Quick-Commerce Platform Enters Real Estate, Blending Prop & Digital Experience
A Surprising Leap That Redefines Property Discovery
India’s quick-commerce sector has changed how people shop for groceries, meals, medicines and essentials. But now, the industry is exploring an entirely new frontier: real estate. With the bold introduction of a “Land in 10 Minutes” service model, a leading quick-commerce platform has stepped into the property category, offering consumers a new kind of real-estate digital experience — fast, simplified and instantly accessible.
It’s an unexpected expansion, but once you look closely at how consumer behaviour has evolved, the move makes perfect sense.
Real Estate Meets the Culture of Instant Everything
The modern Indian buyer is comfortable with speed.
Everything from food to fashion arrives within minutes. Information is instant. Decision-making cycles are shorter. And expectations have fundamentally changed across categories.
By applying this mindset to the property category, the new offering aims to condense the first step of the buying journey — discovery. Instead of navigating through multiple portals, websites and broker pages, consumers can access curated land options with the same simplicity they expect from everyday quick-commerce apps.
This shift may not replace the full buying process, but it reshapes the top of the funnel and sets a new benchmark for the real-estate digital experience.
Why This Approach Fits the New Buyer Mindset
Real-estate decision making has always been high-involvement, but the early stages no longer need to be slow. Buyers want clarity quickly. They want verified information. They want visuals, maps, pricing, and credibility — all without layers of friction.
The “Land in 10 Minutes” model delivers precisely that.
It removes the effort from the initial search and builds instant momentum. It also signals a larger shift: the real-estate digital experience is becoming more aligned with consumer habits formed in other digital categories.
What Makes This a Potential Game-Changer
This new model isn’t just about speed. It’s about simplifying the complexity of property discovery. A quick-commerce platform already understands logistics, real-time updates, location intelligence, and user behaviour at scale. Applying these strengths to a real-estate digital experience introduces clearer navigation, structured listings and guided workflows that help a buyer start their journey with greater confidence.
The platform’s existing user base also gives the category immediate reach. Millions of consumers interacting with the app daily now encounter real-estate options where they shop for everyday needs. That organic exposure could dramatically reshape how early property interest is generated.
How It Raises the Bar for the Real-Estate Industry
The entry of a quick-commerce player puts pressure on traditional portals, brokers and developers to rethink their approach to the real-estate digital experience. Property discovery is no longer limited to browsing portals or relying solely on sales calls. Consumers now expect faster, cleaner, and more interactive formats.
Developers may need to improve landing pages, tighten the quality of digital listings, strengthen virtual content and bring higher consistency to the online funnel. When a new category entrant sets fresh expectations, the entire sector evolves with it.
A Future Where Property Discovery Becomes Effortless
If this experiment scales, it will do more than provide land options quickly — it will redefine what buyers consider a good real-estate digital experience. Search will get faster. Content will get clearer. Filters will become smarter. And the time between interest and inquiry will shrink significantly.
This won’t replace site visits or due diligence, but it will make the journey more efficient. For a large, fragmented category like real estate, this is meaningful progress.
Unlock High-Quality Digital Growth with Digilogy
The future of real estate is digital, fast and deeply consumer-centric. Whether you’re a developer, channel partner or marketing team, the ability to deliver a stronger real-estate digital experience will determine your growth trajectory. Digilogy helps real-estate brands transform their digital presence with fast websites, funnel-driven ads, CRM-backed nurturing and high-intent content. Take the next step with Digilogy today and build a digital system designed for India’s new property buyer.
