Snapchat Shares TV & Mobile Viewing Insights
Snapchat has recently shared valuable insights revealing its growing influence on TV and movie viewership, particularly among younger, mobile-first audiences. The research, conducted in collaboration with Samba TV, highlights Snapchat’s role in driving engagement and boosting tune-in intent, offering advertisers an effective tool to reach new viewers.
Key Insights from Snapchat’s Research
1. Significant Increase in Tune-In Intent
One of the most compelling findings from Snapchat’s study is the 84% increase in tune-in intent for new TV shows and movies. This statistic demonstrates the power of Snapchat’s advertising reach in effectively capturing the attention of its younger audience and driving them to watch content across TV and streaming platforms.
2. Unique Audience Reach
Snapchat TV has proven to be an essential tool for advertisers, particularly in reaching audiences that traditional TV ads often miss. According to the research, 79% of impressions delivered by Snapchat reached households that had not been exposed to conventional TV advertisements. This unique reach gives advertisers the chance to target hard-to-reach demographics and expand their campaign’s effectiveness.
3. Attracting New Viewers
Another key insight revealed that approximately 1 in 3 tune-ins driven by Snapchat came from new viewers, including a diverse mix of heavy, medium, and light TV watchers. This is significant for streaming services and TV networks looking to expand their audience base. Snapchat’s ability to attract new viewers presents a unique opportunity for brands to grow their reach.
4. Effectiveness of Multiple Ad Formats
Snapchat’s research also found that campaigns using 3-4 different ad products performed better than those using only 1-2 formats. Advertisers saw more than double the engagement lift with varied ad strategies, highlighting the importance of diversifying content and formats to maximize campaign performance on the platform.
5. Mobile-First Viewing Trends
As part of the research, Snapchat emphasized a larger trend among younger audiences: mobile-first viewing. Nearly 60% of Snapchat users in the U.S. are categorized as “light TV viewers,” underlining the shift away from traditional television to mobile platforms. This shift makes Snapchat an essential tool for brands looking to tap into a digitally-native, mobile-centric audience.
Conclusion
Snapchat’s research provides compelling insights into the platform’s ability to drive viewership, especially among younger, mobile-first consumers. By offering advertisers a unique audience reach, the ability to attract new viewers, and the potential for highly engaged campaigns, Snapchat proves itself as a powerful tool in the fragmented media landscape. With TV viewership declining among younger demographics, platforms like Snapchat offer an ideal opportunity for brands to connect with their target audiences.
How Digilogy Can Help
At Digilogy, we specialize in helping businesses navigate the evolving digital landscape. With our expert understanding of platforms like Snapchat, we can help you create innovative campaigns that drive engagement, boost viewership, and achieve meaningful results. Let us help you connect with your audience and elevate your advertising strategy.
Reach out to Digilogy today and let us help you leverage the power of Snapchat and other digital platforms for your next campaign. Contact us to get started!
