In today’s competitive professional landscape, standing out on LinkedIn means going beyond a polished profile photo and a well-written summary. That’s where the LinkedIn Video Cover Story comes in—a game-changing feature that adds personality and professionalism to your online presence.
Launched to help users introduce themselves in a more engaging and expressive way, the LinkedIn Video Cover Story allows you to add a 30-second video introduction to your profile. This short-form video plays where your profile picture typically appears and provides a unique opportunity to showcase your personal brand in your own voice and tone.
What is a LinkedIn Video Cover Story?
The LinkedIn Video Cover Story is a 20–30 second video (most often capped at 30 seconds) that plays silently in a circular frame in place of your profile photo. When activated, it’s indicated by an orange ring around your photo, signaling to visitors that you’ve added a video introduction.
Whether you’re a job seeker looking to make a first impression, a freelancer promoting your services, or a professional emphasizing thought leadership, this tool adds depth and human touch to your profile.
How to Add a Video Cover Story
Adding a LinkedIn profile video is straightforward but currently only available via the LinkedIn mobile app. Here’s how:
- Tap the plus sign next to your profile picture.
- Record a new video or upload a pre-recorded one.
- Preview and customize visibility settings (public or connections only).
The feature includes a 3-second auto-play preview, allowing viewers to get a glimpse of your video before choosing to watch it in full.
Benefits for Personal Branding
The LinkedIn Video Cover Story serves as a video introduction for LinkedIn, offering several advantages:
- Stronger first impressions: Let your voice, personality, and tone complement your skills and resume.
- Elevated storytelling: Whether you’re in sales, legal marketing, or tech, this video can showcase your uniqueness and make your pitch more memorable.
- Boost visibility in Creator Mode: Pairing the video with Creator Mode allows you to promote your content and increase your reach by turning your “Connect” button into a “Follow” button.
Incorporating this LinkedIn personal branding tactic is particularly useful in industries where trust, communication, and presence are critical.
Why LinkedIn Introduced This Feature
LinkedIn recognizes the power of video in today’s digital ecosystem. According to internal research, 76% of hiring managers find pre-recorded video introductions valuable during the recruitment process. The platform is moving with the trend of video resume features, empowering users to speak directly to potential employers, clients, or collaborators.
This aligns perfectly with the shift toward LinkedIn professional storytelling, helping users make stronger emotional connections online.
Tips for Creating an Effective LinkedIn Profile Video
- Good lighting and sound: Record in a quiet, well-lit space.
- Be authentic: Speak naturally, as if delivering an elevator pitch.
- Keep it short and structured: Open with who you are, explain what you do, and end with a hook or call to action.
- Use captions: Add subtitles for clarity and accessibility.
- Dress professionally: Align your appearance with your industry standards.
Enhance Your Brand with Digilogy
Want to leverage tools like LinkedIn Video Cover Story to grow your personal brand or business? Digilogy specializes in helping professionals and companies craft compelling digital strategies—from personal branding to full-scale video production.
Whether you’re a freelancer or a founder, We provide the guidance, tools, and expertise to elevate your profile and boost engagement.
Let Digilogy turn your story into a standout brand. Contact us today to get started!
