Social Media
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WhatsApp Business Communication Channel Gains Momentum in India as Messaging Drives Higher Engagement
WhatsApp is becoming a core business communication channel in India, driven by high message visibility and rising adoption of WhatsApp…
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Spotify India Profit FY25: ₹75 Crore Turnaround Signals Paid Audio Growth
Spotify India profit FY25 swung to ₹75 crore as subscription income surged 89% and ad revenue rose 38.5%, supported by…
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DPIIT Recognised Startups Near 2 Lakh as Startup India Adds Jobs and Tax-Eligible Firms
India’s DPIIT-recognised startups have surged toward the 2 lakh mark, highlighting the scale-up of the Startup India ecosystem and its…
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44% of Indian Consumers Plan to Spend More Time on Social Media in 2026
44% of Indian consumers expect to spend more time on social media as video, influencers, and social commerce reshape how…
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India’s Tier-2 and Tier-3 Cities Now Drive E-Commerce Growth
India’s tier-2 and tier-3 cities are now driving the majority of new e-commerce shoppers in India, reshaping how brands approach…
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India Now Has 806+ Million Internet Users — Over 55% Digital Penetration
India has crossed 806 million internet users in 2025, reaching over 55% digital penetration. This milestone highlights India’s mobile-first growth…
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Google Maps Rolls Out “Local Review Highlights” for Service Businesses
Google Maps has launched Local Review Highlights for Indian service businesses, offering AI-generated summaries of common customer experiences. The feature…
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Short Form Video Dominates India’s Attention Economy — Brands Prioritise Micro-Storytelling & High-Impact Visual Design
Short-form video marketing in India has become the dominant force in the attention economy. As audiences scroll faster and platforms…
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India’s Social Ecosystem Moves Toward “Proof-Based Advertising” — Claims, Results & Transparency Rule 2025
India’s social media ecosystem is rapidly moving toward proof-based advertising, where claims must be supported by evidence, transparency, and real…
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Swiggy Instamart Teams With “Ganji Chudail” & “Chwenchy Girl” Meme Influencers for “Instafart” Product Drop
Swiggy Instamart’s Instafart drop goes viral with meme influencers Ganji Chudail and Chwenchy Girl leading the chaos. Their authentic humor…
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