Social Media
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Social Commerce Moves Into the Mainstream as Brands Redefine the Digital Buying Journey
Social commerce in India is rapidly moving into the mainstream as platforms like TikTok and Instagram transform feeds into full-scale…
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Specialist Marketers See Rising Demand Amid Platform Complexity
Specialist marketers are seeing rising demand as platform complexity, AI adoption, and content expectations reshape modern marketing teams. Businesses are…
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Internal Influencers Are Redefining Trust and Engagement in Modern Marketing
Internal influencers are redefining how brands build trust and engagement. By leveraging employee voices and peer credibility, organizations are seeing…
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Social Commerce Records Unprecedented Growth Across Digital Platforms
Social commerce is recording unprecedented growth as consumers increasingly discover and purchase products directly within social media platforms. Creator-led content,…
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Social Platforms Begin Owning the Entire Marketing Funnel
Social platforms are evolving into full-funnel ecosystems where discovery, validation, and purchase happen within a single app. This shift is…
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AI Becomes the First Touchpoint in the Buyer Journey
AI is becoming the first touchpoint in the buyer journey, reshaping how trust, discovery, and shortlisting happen. As AI-generated answers…
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Zero-Click Searches Force Brands to Rethink Revenue Models
Zero-click searches are reshaping how users interact with search engines, reducing website clicks while increasing on-SERP visibility. This shift is…
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Google Reduces FAQ Rich Result Visibility Across Search Results
Google has officially reduced the visibility of FAQ rich results and limited HowTo rich results to desktop devices only. The…
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Instagram Carousel Posts Gain Higher Save-Weight Than Reels
Instagram carousel posts are increasingly outperforming Reels when it comes to saves and deeper engagement. Recent platform signals suggest carousels…
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Amazon India Limits Brand Store External Traffic Attribution
Amazon India has refined how external traffic to Brand Stores is tracked, introducing stricter attribution rules and data masking for…
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