Social Media
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Instagram Expands Checkout-Based Attribution for Social Commerce
Instagram is strengthening checkout-based attribution to improve how conversions from social commerce are measured. The move enhances visibility into campaign…
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Google Ads Update: Stricter Personalized Advertising Policies and Enhanced Data Privacy Measures
Google Ads updates its personalized advertising policies, focusing on stricter data privacy, targeting restrictions, and first-party data. Learn how businesses…
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Digital-First Dealerships Reshape India’s EV Retail Landscape
Digital-first dealerships are reshaping India’s electric vehicle retail market by integrating virtual tools, AI-driven personalization, and hybrid buying experiences. Consumers…
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The Future of Real Estate Marketing: From “Square Footage” to “Smart Footage” and Virtual Staging
Virtual staging is revolutionizing real estate marketing in India by using digital tools like AI and 3D visualizations to enhance…
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UGC Equity Regulations Spark Social Backlash as BJP Flags Constitutional Concerns
The UGC Equity Regulations have sparked political, legal, and academic debate across India. As leaders question grievance access, constitutional validity,…
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CCI Dismisses Ad Manipulation Complaint Against Google, Amazon, Flipkart
The Competition Commission of India has dismissed a complaint alleging large-scale digital ad manipulation by major technology platforms, citing lack…
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Amazon Ember Artline Signals Lifestyle TV Shift at CES 2026
Amazon has entered the lifestyle television segment with the Ember Artline, an art-style smart TV designed to blend into home…
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Mandatory Influencer Disclosure “Superimposition” Rule Tightens FTC Oversight
The Mandatory Influencer Disclosure Superimposition Rule requires paid partnership disclosures to appear clearly on-screen within influencer content. The update strengthens…
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Meta Pauses AI Characters for Teens Across Its Apps
Meta has temporarily paused teen access to AI characters across Instagram, Facebook, and WhatsApp as it rebuilds safety and parental…
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Social Commerce in India: The Rise of Shoppable Posts and Rapid Growth in 2025
Social commerce in India is witnessing significant growth, driven by the popularity of shoppable posts and influencer-driven marketing. With platforms…
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