Social Media
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YouTube Ad Revenue Surges 20% in 2025 with Increased Video Consumption
YouTube’s ad revenue surged by 20% in 2025, driven by the rapid rise of YouTube Shorts and AI-driven ad formats.…
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The Rise of Subscription-Based Models in India: E-commerce, OTT, and SaaS Lead the Charge
Subscription-based models are rapidly growing in India, driven by increasing digital adoption and consumer demand for convenience. From OTT services…
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Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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Voice Search in India Grows Rapidly: 30% of Users Adopt Voice Assistants for Queries
Voice search usage in India is growing rapidly, with 30% of internet users relying on voice assistants weekly. Learn how…
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Flipkart’s Big Billion Days Surpasses Expectations with Record Engagement and Sales
Flipkart’s Big Billion Days 2025 surpassed expectations with a surge in consumer engagement, especially from tier-2 and beyond cities. With…
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ASCI Intensifies Crackdown on Greenwashing in India’s Advertising Industry
ASCI's crackdown on greenwashing in India’s advertising industry highlights that 79% of sustainability claims are exaggerated or misleading. With growing…
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Amazon India Introduces Enhanced Brand Store Experience for Sellers
Amazon India introduces an enhanced brand store, allowing sellers to create customized, immersive shopping experiences. With mobile-optimized templates and rich…
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Google’s New Ad Policies: Why First-Party Data is Key for Advertisers in 2025
Google’s shift towards first-party data is reshaping advertising by enhancing targeting, improving privacy compliance, and boosting ROI. These changes are…
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WhatsApp Business Accounts Suspended for Aggressive Lead Messaging: A Growing Concern
"WhatsApp Business accounts are increasingly being suspended due to aggressive lead messaging practices. Learn how to avoid account bans and…
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RBI Flags Misleading Digital Ads by Fintech & Lending Apps
"The Reserve Bank of India (RBI) has flagged misleading digital advertisements by fintech and lending apps, introducing new guidelines for…
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