Social Media
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Influencer Payment Disputes Go Public on LinkedIn
Influencers are turning to LinkedIn to publicly share grievances about late or non-existent payments from agencies, bringing attention to growing…
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OTT Advertising Comes Under Scrutiny for Misleading Claims
OTT advertising in India faces growing scrutiny for deceptive practices, including misleading claims and forced app installs. Regulators are stepping…
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Social Proof Drives Higher Conversions in Online Fashion Industry
Social proof is driving higher conversions in India’s online fashion industry by building trust through reviews, ratings, and real customer…
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Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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Voice Search Is Changing How People Shop Online
Voice search shopping is changing how Indian consumers discover and buy products, making online shopping faster, hands-free, and more conversational.
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Twitter Enhances Video Ad Capabilities With New Formats
Twitter (X) has expanded its video ad formats with vertical, carousel, and collection ads to improve mobile engagement and ad…
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YouTube Shorts Best Practices Gain Importance as Creator Earnings Evolve in India
YouTube Shorts best practices are helping Indian creators improve retention, discovery, and monetisation in a mobile-first video ecosystem.
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Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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Why Instagram Prioritizes Saves and Shares Over Likes
Instagram’s algorithm now emphasizes saves and shares (sends) over likes, as they signal deeper user engagement. This change shifts focus…
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