Social Media
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Media Buying Teams Start Optimizing February Campaigns
Media buying teams are leveraging AI and data-driven insights to optimize February campaigns, focusing on personalization, automation, and privacy-compliant strategies.…
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SEO Traffic Becomes More Transaction-Oriented, Driving Revenue Growth
SEO traffic is shifting toward more transaction-oriented strategies, focusing on qualified leads and measurable revenue rather than just traffic. With…
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India’s Ad Fraud Rates See 36% Decline as Transparency and Verification Tools
India’s ad fraud rates have decreased by 36%, attributed to the adoption of ad verification tools and a push for…
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India’s Online Travel Market Rebounds with 18% Growth YoY in 2025
India’s online travel market recorded an 18% year-on-year growth in 2025, driven by rising smartphone adoption, government connectivity initiatives, and…
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Consumers in Tier-2 Cities Lead Growth in E-commerce Spending
Consumers in India’s Tier-2 cities are driving the next phase of e-commerce growth, powered by rising incomes, premiumisation, digital payments,…
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Indian Influencer Market Grows by 35% with Focus on Authenticity
The Indian influencer market has grown by 35%, driven by a shift towards authenticity and long-term partnerships. With a focus…
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Instagram Tests Actionable Ads to Drive Immediate Conversions
Instagram is testing actionable ad formats that combine interactivity, shoppable features, and direct CTAs to help brands drive faster, in-app…
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Sustainability Ads in India Gain Momentum in 2025 Amid Scrutiny
Sustainability advertising in India is gaining momentum in 2025 as brands face growing consumer awareness, tighter regulations, and increased scrutiny…
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LinkedIn New Features for Professional Networking in 2026 Signal a Platform Shift
LinkedIn’s new features in 2026 are transforming professional networking by prioritizing AI-driven personalization, content quality, and deeper, trust-based professional engagement.
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Maximizing Q1 Performance: Key Strategies for Marketing Success
Q1 is a pivotal quarter for businesses in India, setting the stage for success in 2025. By leveraging competitive analysis…
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