Social Media
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Influencer Marketing: A Powerful Tool for Brand Visibility and Engagement
Influencer marketing is transforming digital advertising in India, allowing brands to connect with a wide audience through authentic, engaging content.…
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Retail Media Networks: The Rise of a New Advertising Powerhouse
Retail Media Networks are revolutionizing digital advertising in India. By leveraging first-party data and offering targeted, relevant ads, these networks…
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Video Marketing’s Dominance in 2026: Why Businesses Must Adapt to Stay Competitive
"Discover why video marketing is a key component of digital strategies in India in 2026. This article explores trends, strategies,…
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B2B Lead Generation Shifts to Content-Driven Strategies for 2026
"B2B lead generation is rapidly evolving. In 2026, content-driven strategies powered by AI and first-party data are reshaping how businesses…
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India’s Online Travel Market Booms with 28% YoY Growth in 2025
India’s online travel market recorded strong growth in 2025, driven by mobile-first bookings, rising spiritual tourism, and increased demand from…
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Indian Influencer Marketing Industry Grows 25% in 2025
India’s influencer marketing industry is projected to grow strongly in 2025, driven by brand focus on trust, content quality, and…
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Retail Media Networks Surge in India as E-commerce Ads Dominate
Retail Media Networks in India are expanding rapidly as e-commerce and quick-commerce platforms become major advertising destinations. With high-intent shoppers,…
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Facebook Ads Update: Personalized Content Boosts Engagement and Ad Introduction
"Facebook Ads’ personalized content significantly enhances user engagement and ad performance, as businesses increasingly adopt AI-driven strategies. This shift is…
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Paid Media Testing and Optimization in Full Force: Maximizing ROI with Strategic Ad Spend
Paid Media Testing and Optimization is key to maximizing ROI in digital advertising. By leveraging A/B testing and data-driven strategies,…
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Content Consumption Shifts Toward the “Best of 2025” Lists: Top TV Shows, Movies, and Music
"As 2025 draws to a close, the “Best of 2025” lists highlight the year’s most impactful TV shows. From gripping…
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