Social Media
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Quick Commerce in India: The Surge, Expansion, and Future Growth Prospects
"Quick commerce in India is experiencing explosive growth, driven by increasing consumer demand for fast, on-demand delivery services. With projections…
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Social Media Usage Normalizes Into Routine Scrolling: The Rise of “Doomscrolling” and Its Impact on Mental Health
"Social media usage has increasingly normalized into daily routines, with endless scrolling and doomscrolling becoming habits that affect mental well-being.…
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“Best Tools / Services / Agencies” Searches Increase
Searches for the best tools, services, and agencies are increasing as businesses seek specialised platforms to manage SEO and AI-driven…
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Website Analytics Start Showing “True” User Behaviour
Website analytics are evolving to show true user behaviour by combining traditional metrics with qualitative tools like heatmaps and event…
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Marketing Teams Stay in Monitoring Mode, Not Execution Mode
Marketing teams are increasingly stuck in monitoring mode, spending more time analysing data than executing strategy. This shift raises concerns…
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Search Behaviour Shifts from “New Year” to “How Do I Start?”
Search behaviour is shifting from broad New Year motivation to practical “how do I start” queries as users seek clear…
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SEO, PPC & Social Performance Benchmarks Are Firmly Established
SEO, PPC and social media benchmarks are now well defined, helping businesses measure performance, set realistic goals, and optimise ROI.
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Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Social Media Marketing in Chennai: Trends, Strategies, and Business Impact
Explore the impact of social media marketing in Chennai, uncover strategies businesses use to engage local audiences, and learn how…
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What Is Growth Marketing and Why Businesses Are Shifting Toward It
Growth marketing focuses on continuous testing and optimisation across the full funnel, helping businesses scale efficiently using data and agility.
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