Social Media
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SEO, PPC & Social Performance Benchmarks Are Firmly Established
SEO, PPC and social media benchmarks are now well defined, helping businesses measure performance, set realistic goals, and optimise ROI.
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Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Social Media Marketing in Chennai: Trends, Strategies, and Business Impact
Explore the impact of social media marketing in Chennai, uncover strategies businesses use to engage local audiences, and learn how…
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What Is Growth Marketing and Why Businesses Are Shifting Toward It
Growth marketing focuses on continuous testing and optimisation across the full funnel, helping businesses scale efficiently using data and agility.
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Social Listening Highlights Early-Year Sentiment Shifts
Social listening is revealing early-year sentiment shifts, helping brands track cultural change, manage risk, and respond faster to audiences.
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Emotion-Led Messaging Performs Better Than Price-Led Copy
Emotion-led messaging consistently outperforms price-led copy, driving higher engagement, stronger recall, and improved conversions.
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Influencer Content Maintains Engagement During Off-Peak Hours
Influencer content is maintaining strong engagement during off-peak hours, as authenticity and trust-driven storytelling outperform traditional advertising when overall digital…
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Social Media Engagement Rewards Consistency Over Virality
Social media platforms are increasingly rewarding consistency over virality, as brands that post regularly and engage authentically see stronger audience…
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Paid Media Learning Phases Stabilize Across Search and Social
"Paid media campaigns undergo a learning phase, during which performance fluctuates. Once stabilized, platforms like Google and Meta optimize targeting…
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Marketing Teams Finalize Weekly and Monthly Review Cadence for the Year
"Marketing teams must establish a clear cadence for weekly and monthly reviews. These structured meetings ensure that teams align with…
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