Social Commerce
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Expert Creators Enable Instant In-Platform Purchases Across Social Commerce
Expert Creators Enable Instant In-Platform Purchases by integrating live shopping, AI-powered tools, and embedded checkout systems across social platforms. As…
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Social Commerce Evolves with Seamless Checkout Experiences Across Platforms
Social Commerce Evolves with Seamless Checkout Experiences as platforms integrate in-app purchasing, live shopping, and cloud-based infrastructure. With reduced friction,…
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Cross-Channel Attribution Tools Become More Intelligent as AI Redefines Marketing Measurement
Cross-channel attribution tools are evolving with AI, predictive modeling, and first-party data. This article explains how intelligent attribution works, why…
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Social Commerce Moves Into the Mainstream as Brands Redefine the Digital Buying Journey
Social commerce in India is rapidly moving into the mainstream as platforms like TikTok and Instagram transform feeds into full-scale…
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Authentic Storytelling Drives Deeper Audience Loyalty
Authentic storytelling is emerging as a powerful driver of audience loyalty. By focusing on emotional connection, transparency, and customer-centered narratives,…
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Social Commerce Records Unprecedented Growth Across Digital Platforms
Social commerce is recording unprecedented growth as consumers increasingly discover and purchase products directly within social media platforms. Creator-led content,…
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AI Becomes the First Touchpoint in the Buyer Journey
AI is becoming the first touchpoint in the buyer journey, reshaping how trust, discovery, and shortlisting happen. As AI-generated answers…
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Instagram Expands Checkout-Based Attribution for Social Commerce
Instagram is strengthening checkout-based attribution to improve how conversions from social commerce are measured. The move enhances visibility into campaign…
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UGC Equity Regulations Spark Social Backlash as BJP Flags Constitutional Concerns
The UGC Equity Regulations have sparked political, legal, and academic debate across India. As leaders question grievance access, constitutional validity,…
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Social Commerce in India: The Rise of Shoppable Posts and Rapid Growth in 2025
Social commerce in India is witnessing significant growth, driven by the popularity of shoppable posts and influencer-driven marketing. With platforms…
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