Social Commerce
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ASCI Intensifies Crackdown on Greenwashing in India’s Advertising Industry
ASCI's crackdown on greenwashing in India’s advertising industry highlights that 79% of sustainability claims are exaggerated or misleading. With growing…
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Flipkart’s Big Billion Days Surpasses Expectations with Record Engagement and Sales
Flipkart’s Big Billion Days 2025 surpassed expectations with a surge in consumer engagement, especially from tier-2 and beyond cities. With…
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Amazon India Introduces Enhanced Brand Store Experience for Sellers
Amazon India introduces an enhanced brand store, allowing sellers to create customized, immersive shopping experiences. With mobile-optimized templates and rich…
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India’s Ad Fraud Rates See 36% Decline as Transparency and Verification Tools
India’s ad fraud rates have decreased by 36%, attributed to the adoption of ad verification tools and a push for…
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Consumers in Tier-2 Cities Lead Growth in E-commerce Spending
Consumers in India’s Tier-2 cities are driving the next phase of e-commerce growth, powered by rising incomes, premiumisation, digital payments,…
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Retail Media Networks Surge in India as E-commerce Ads Dominate
Retail Media Networks in India are expanding rapidly as e-commerce and quick-commerce platforms become major advertising destinations. With high-intent shoppers,…
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Quick Commerce in India: The Surge, Expansion, and Future Growth Prospects
"Quick commerce in India is experiencing explosive growth, driven by increasing consumer demand for fast, on-demand delivery services. With projections…
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Search Behaviour Shifts from “New Year” to “How Do I Start?”
Search behaviour is shifting from broad New Year motivation to practical “how do I start” queries as users seek clear…
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Social Advertising Performance Improves as Attention Patterns Stabilise
Social advertising performance is improving as attention patterns stabilise, helping marketers move beyond impressions to measure real engagement, creative effectiveness,…
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India’s Tier-2 and Tier-3 Cities Now Drive E-Commerce Growth
India’s tier-2 and tier-3 cities are now driving the majority of new e-commerce shoppers in India, reshaping how brands approach…
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