Social Commerce
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Myntra Accelerates ‘Shoppertainment’ with Creators & Concerts Integration
Myntra accelerates its shoppertainment strategy by integrating creators and live concerts to create highly interactive shopping experiences. This new approach…
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Swiggy Instamart Teams With “Ganji Chudail” & “Chwenchy Girl” Meme Influencers for “Instafart” Product Drop
Swiggy Instamart’s Instafart drop goes viral with meme influencers Ganji Chudail and Chwenchy Girl leading the chaos. Their authentic humor…
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Flipkart Elevates Social Commerce With Live Streaming and AI Recommendation Engines
Flipkart redefines e-commerce through social commerce, integrating live streaming and AI recommendation engines for personalized shopping. The platform blends entertainment…
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Lenskart Leverages Social Commerce Tools to Boost User Engagement and Drive Product Discovery
Lenskart is revolutionizing e-commerce with social commerce, blending technology and human connection. Through influencer collaborations, live shopping, and personalized experiences,…
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Myntra’s M-Live Fuels Real-Time Shopping Boom with Creator-Led Live Commerce
Myntra’s M-Live feature is reshaping e-commerce through live commerce, blending real-time creator engagement with instant shopping experiences. Explore how this…
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Zomato Expands Voice SEO in Hindi and Tamil for Local Restaurant Discovery
Zomato embraces voice SEO in Hindi and Tamil to simplify local restaurant discovery. By optimizing for regional languages and voice…
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Social Audio Commerce: Monetizing Live Shop-Through Audio Experiences
In 2025, Digilogy highlights how Social Audio Commerce is redefining the way brands engage with consumers. By merging live audio…
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Zomato’s Meme Marketing Powers Growth Through Viral Social Campaigns
Zomato Meme Marketing Campaigns use humor and cultural trends to connect with users, enhancing engagement and loyalty
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Brands Lean Into Micro-Influencers & Storytelling
Visualizing micro-influencers and storytelling shaping brand engagement in 2025
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Social Commerce Growth Accelerates in South Indian Markets
Digilogy helps brands scale social commerce in South India with vernacular content, influencer marketing, and seamless digital payments.
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