influencer marketing
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Internal Influencers Are Redefining Trust and Engagement in Modern Marketing
Internal influencers are redefining how brands build trust and engagement. By leveraging employee voices and peer credibility, organizations are seeing…
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Mandatory Influencer Disclosure “Superimposition” Rule Tightens FTC Oversight
The Mandatory Influencer Disclosure Superimposition Rule requires paid partnership disclosures to appear clearly on-screen within influencer content. The update strengthens…
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Influencer Payment Disputes Go Public on LinkedIn
Influencers are turning to LinkedIn to publicly share grievances about late or non-existent payments from agencies, bringing attention to growing…
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New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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Indian Influencer Market Grows by 35% with Focus on Authenticity
The Indian influencer market has grown by 35%, driven by a shift towards authenticity and long-term partnerships. With a focus…
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Influencer Marketing: A Powerful Tool for Brand Visibility and Engagement
Influencer marketing is transforming digital advertising in India, allowing brands to connect with a wide audience through authentic, engaging content.…
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Indian Influencer Marketing Industry Grows 25% in 2025
India’s influencer marketing industry is projected to grow strongly in 2025, driven by brand focus on trust, content quality, and…
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Influencer Content Maintains Engagement During Off-Peak Hours
Influencer content is maintaining strong engagement during off-peak hours, as authenticity and trust-driven storytelling outperform traditional advertising when overall digital…
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Instagram Content Indexing Begins Influencing Organic Search Visibility
Instagram content indexing on Google is expanding organic search visibility for public business and creator accounts. This shift is reshaping…
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