Social Media Marketing
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The Future of Real Estate Marketing: From “Square Footage” to “Smart Footage” and Virtual Staging
Virtual staging is revolutionizing real estate marketing in India by using digital tools like AI and 3D visualizations to enhance…
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Amazon Ember Artline Signals Lifestyle TV Shift at CES 2026
Amazon has entered the lifestyle television segment with the Ember Artline, an art-style smart TV designed to blend into home…
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Mandatory Influencer Disclosure “Superimposition” Rule Tightens FTC Oversight
The Mandatory Influencer Disclosure Superimposition Rule requires paid partnership disclosures to appear clearly on-screen within influencer content. The update strengthens…
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Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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Voice Search in India Grows Rapidly: 30% of Users Adopt Voice Assistants for Queries
Voice search usage in India is growing rapidly, with 30% of internet users relying on voice assistants weekly. Learn how…
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Influencer Payment Disputes Go Public on LinkedIn
Influencers are turning to LinkedIn to publicly share grievances about late or non-existent payments from agencies, bringing attention to growing…
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New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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SEO Traffic Becomes More Transaction-Oriented, Driving Revenue Growth
SEO traffic is shifting toward more transaction-oriented strategies, focusing on qualified leads and measurable revenue rather than just traffic. With…
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India’s Online Travel Market Rebounds with 18% Growth YoY in 2025
India’s online travel market recorded an 18% year-on-year growth in 2025, driven by rising smartphone adoption, government connectivity initiatives, and…
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