06 January 2025
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Social Media
TikTok Debuts ‘Create Mode’ for Brand
TikTok launches ‘Create Mode’ for brands, providing advanced editing tools and features to create engaging and authentic content that resonates…
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SEO
SEO Update: Google Focuses on Entity-Based Search
Google's focus on entity-based search is transforming how it processes and delivers search results, moving from keyword matching to understanding…
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LinkedIn
LinkedIn Adds New Ad Objective: Brand Lift
LinkedIn’s new Brand Lift objective helps advertisers measure the impact of ads on brand awareness, recall, and consideration LinkedIn has…
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Google Ads
Google Ads Expands Enhanced Conversions
Google Ads introduces expanded Enhanced Conversions to provide better tracking and more accurate attribution for advertisers Google Ads has expanded…
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Digital Marketing
Meta Introduces AI Content Moderation for Ads
Meta’s new AI-driven content moderation tools enhance ad review accuracy and ensure compliance with advertising standards. Meta has recently introduced…
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Bing Ads
