16 April 2025
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Analytics
Google Analytics 4 Becomes Default Platform
Google Analytics 4 is now the standard analytics tool, delivering smarter insights, cross-device tracking, and improved data analysis for businesses.
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Facebook
Facebook Ads Introduces Conversion API Gateway
Facebook Ads introduces the Conversion API Gateway, enabling advertisers to enhance data tracking, improve targeting, and maintain user privacy.
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LinkedIn
LinkedIn Adds Lead Gen Forms to Product Pages
LinkedIn now allows businesses to collect leads directly from product pages through embedded lead gen forms, boosting conversions and simplifying…
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Social Media Marketing
TikTok Tests In-App Product Reviews
TikTok is experimenting with an in-app product review feature, aiming to improve shopping experiences and user trust on its e-commerce…
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Top 5 News
Canva Launches Video Editing Suite
Canva’s new video editing suite empowers users to produce professional videos quickly and easily, expanding the platform's creative capabilities.
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