23 January 2025
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Instagram
Instagram Testing Stories with Shopping Tags
Instagram is testing shopping tags in Stories to improve the shopping experience and increase user engagement for brands.
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SEO
SEO: Google Introduces Content Efficiency Score
Google launches the Content Efficiency Score to help improve SEO by measuring content effectiveness and refining content strategies.
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Snapchat
Snapchat Expands AR Lens Analytics
Snapchat expands its AR Lens analytics, providing brands with deeper insights into user engagement and campaign performance.
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Facebook
Facebook Rolls Out Video Playlists for Brand Pages
Facebook introduces video playlists for brand pages, allowing businesses to organize and showcase their video content for better engagement.
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Google Ads
Google Ads Updates Smart Campaigns for Local Businesses
Google Ads updates Smart Campaigns to improve targeting and performance for local businesses, boosting visibility and ad impact.
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Bing Ads
