TikTok has introduced Interactive Ad Polls for in-feed ads, bringing a new dimension to brand marketing on the platform. This feature allows advertisers to create more engaging, dynamic promotional content, with the aim of driving greater user interaction. Through visual elements like stickers, pop-ups, and gestures, TikTok’s interactive add-ons are designed to enhance engagement and improve brand recall. By leveraging these features, brands can foster stronger connections with their audience, boost interactions, and ultimately increase their chances of driving conversions.
Key Features of TikTok’s Interactive Add-Ons
TikTok’s new interactive add-ons are divided into two categories: Standard Add-Ons and Premium Add-Ons. Each is tailored to different marketing goals, providing flexibility for brands to customize their campaigns according to their needs.
Standard Add-Ons (Lower-funnel goals: clicks and conversions)
- Display Card: This tool highlights key brand messages or special offers to grab users’ attention and encourage immediate actions.
- Gift Code Sticker: This feature incentivizes user engagement by offering gift codes. It’s a great way to drive more participation and create a sense of urgency among users.
- Voting Sticker: This is where TikTok Interactive Ad Polls come into play. The Voting Sticker allows brands to collect feedback through polls or quizzes, encouraging users to interact with the ad and voice their opinions.
- Countdown Sticker: A visual tool that displays a countdown to an event or launch, creating anticipation and reminding users about important upcoming dates.
Premium Add-Ons (Upper-funnel goals: brand awareness and community building)
- Pop-out Showcase: This feature uses a pop-out effect to draw attention to specific products, encouraging users to take direct action and learn more about them.
- Gesture Ads: Gesture Ads invite users to interact with the ad by performing certain actions. These actions can unlock additional product insights, enhancing the ad experience and making it more interactive.
- Super Like 2.0: This tool adds floating icons that appear during user engagement. After the user taps the icon, a pop-up card is displayed, providing more information and a call-to-action.
Benefits of TikTok’s Interactive Ad Polls
These tools have been designed to capture attention in TikTok’s full-screen, sound-on environment. The immersive nature of the platform offers a unique opportunity for brands to engage users in a way that traditional advertising formats cannot. TikTok claims that users who interact with brand videos are 150% more likely to purchase products or services, although this figure is still debated in terms of how directly it applies to these new TikTok Interactive Ad Polls features.
The ability to use interactive polls for ads and other creative tools gives brands a significant edge in boosting their TikTok ad engagement. These add-ons are expected to bring new insights into consumer preferences, which can guide future marketing strategies and refine campaigns. Additionally, the highly interactive nature of these features positions TikTok as a key player in the evolving landscape of social media marketing trends.
Availability of Interactive Add-Ons
As of now, the TikTok Interactive Ad Polls and other add-ons are not yet available to all advertisers. However, TikTok is expected to roll them out widely in the near future. This move opens up a host of opportunities for marketers to experiment with creative ad formats that align with TikTok’s distinctive, interactive, and visually engaging platform style. Once available, these tools will allow marketers to create highly tailored campaigns that resonate with TikTok’s active user base.
With poll-based ads, TikTok continues to push the boundaries of social media advertising, helping brands build stronger connections with their audiences. The platform’s focus on user interaction through innovative features like these shows TikTok’s commitment to staying ahead of the curve in digital advertising.
Why Partner with Digilogy?
If you are looking to explore TikTok advertising and leverage TikTok Interactive Ad Polls for your business, Digilogy is here to help. As a leading digital marketing service provider, we specialize in creating highly engaging and results-driven campaigns tailored to your specific business goals. Whether you’re looking to increase brand awareness, drive conversions, or foster community engagement, our team of experts will guide you every step of the way. Let’s work together to make your TikTok ads stand out and achieve measurable growth. Contact Digilogy today to start transforming your digital presence.
