account-based marketing
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Top 5 News
Conversational Marketing Replaces Cold Outreach Tactics in Modern Pipeline Strategy
Conversational marketing replaces cold outreach tactics by shifting from interruptive prospecting to intent-driven, real-time engagement powered by AI and account-based…
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Top 5 News
LinkedIn Unveils Enhanced Sponsored Content Targeting for B2B Marketers
"LinkedIn has upgraded its Sponsored Content targeting with AI-driven tools, offering B2B marketers new opportunities to engage decision-makers more effectively.…
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Top 5 News
B2B Lead Quality Improves as Decision-Makers Re-Engage
B2B lead quality is improving as decision-makers re-engage more actively in the buying process, shifting focus from volume-driven funnels to…
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Top 5 News
Marketing Teams Begin Weekly Optimisation Cycles to Improve Campaign ROI
Marketing teams in India are increasingly adopting weekly optimisation cycles to analyse campaign data, test performance changes, and respond faster…
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Emerging Trends and Technologies
B2B Engagement Improves as Decision-Makers Return Online
B2B engagement is rising as decision-makers return online, leading to stronger interaction across digital content, email, and professional platforms.
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LinkedIn
LinkedIn Expands Dynamic Ads for B2B Companies
LinkedIn enhances Dynamic Ads for B2B companies with expanded personalization, smarter targeting, and real-time analytics for improved ad performance.
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