Ad Engagement
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Social Media
TikTok Rolls Out Interactive Ad Formats
TikTok has launched Interactive Add-Ons to enhance ad engagement through polls, countdowns, and gesture-based effects in In-Feed ads
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Facebook
Facebook Tests New Video Ad Format for Stories
Facebook is experimenting with a new video ad format in Stories, aiming to enhance user engagement and provide advertisers with…
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Top 5 News
YouTube Tests Interactive Polls in Ads for Better Engagement
YouTube is introducing interactive polls in ads to enhance engagement and improve ad effectiveness. This new feature helps advertisers gather…
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Advertising
Programmatic Ads See Rise in Contextual Targeting
The growth of contextual targeting in programmatic ads helps brands enhance relevance and engagement, driving better results in 2025.
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