Facebook is rolling out a fresh take on video advertising—Facebook Stories Video Ads—through a new interactive feature known as Sticker Ads. This innovative format is designed to blend naturally within Stories content while empowering creators to monetize directly through their audience engagement.
Part of Meta’s broader strategy to enrich its short-form video advertising capabilities, these ads are currently being tested with selected creators and advertisers. As user-generated content and ephemeral media dominate digital interaction, Facebook Stories Video Ads present a promising evolution in brand visibility and storytelling.
Key Features of the New Format
📌 Sticker Ads in Facebook Stories
Unlike traditional ad formats, Sticker Ads appear as interactive, brand-customizable elements that creators can embed directly into their Stories. This seamless integration allows ads to appear native and relevant rather than disruptive, greatly improving Stories ad placement quality.
💰 Creator Monetization
This format introduces a new revenue-sharing model. Creators can now choose to insert branded stickers themselves—offering greater control over ad placement and ensuring alignment with their content style.
🎨 Brand Customization
Brands participating in this test can design interactive video ads on Facebook that visually blend with the creator’s aesthetic. Custom stickers enhance engagement by providing organic, eye-catching ways to present branded messages.
🔄 Full-Screen Vertical Experience
As with all Story ads, Facebook Stories Video Ads are optimized for full-screen mobile viewing. This format maintains the immersive nature of Stories while embedding advertising content in a subtle and contextually relevant manner.
Ad Specifications
Feature | Details |
Format | Full-screen vertical (Sticker Ads) |
Aspect Ratio | 9:16 |
Minimum Resolution | 1440 x 2560 pixels |
Max Video Length | 2 minutes (split into 15-second cards) |
File Types | .mp4, .mov, .gif |
Monetization | Revenue share for creators |
Customization | Bespoke brand stickers |
These specs ensure a consistent, high-quality experience across mobile devices, in line with evolving Facebook video marketing trends.
Broader Video Ad Expansion Across Meta
The Sticker Ads initiative aligns with Meta’s broader enhancements to video advertising:
Expanded In-Stream Video Targeting: Advertisers can now tap into over 20 core video categories and hundreds of subtopics, giving them unprecedented control over audience targeting.
Instagram Reels Ads: Meta is also testing similar ad integrations in Reels, establishing a unified, immersive advertising experience across both Facebook and Instagram.
Together, these innovations reflect a strong commitment to creating organic, high-performing formats for short-form video advertising.
Strategic Implications for Advertisers and Creators
These new Facebook Stories Video Ads bring value on multiple fronts:
For creators: Increased monetization potential through native integration of branded content.
For advertisers: Better engagement through organic placement and creator-led customization.For audiences: A less intrusive, more enjoyable ad experience.
If successful, Sticker Ads could redefine how brands connect with audiences in the Stories format—turning quick impressions into memorable brand engagements.
Elevate Your Social Ad Strategy with Digilogy
At Digilogy, we specialize in helping brands navigate emerging digital formats like Facebook Stories Video Ads. Whether you’re a business seeking better ROI from new Facebook ad formats or a content creator looking to monetize effectively, our expert team can guide your strategy.
We blend data-driven performance marketing with creative excellence to deliver campaigns that engage, convert, and scale. With hands-on experience in Stories ad placement and interactive video ads on Facebook, We are your trusted partner for the next generation of digital advertising.Start your winning campaign today — Partner with Digilogy to transform your Facebook ad performance.
