Twitter Super Follows is a monetization tool introduced by the platform that allows creators to charge followers for access to exclusive content. This initiative empowers creators to earn revenue directly on Twitter by offering bonus content that regular followers can’t see. From behind-the-scenes tweets and subscriber-only newsletters to exclusive videos and early-access previews—Super Follows makes content premium.
This feature is designed to help creators monetize their most engaged followers while giving fans access to more personalized, intimate interactions.
Key Features of Super Follows
- i) Flexible Subscription Pricing
Twitter Super Follows allows creators to set subscription fees at $2.99, $4.99, or $9.99 per month. These tiered pricing options let creators decide how to package their content and what level of exclusivity they want to offer.
- ii) Eligibility Requirements
To qualify for Twitter Super Follows, users must meet certain conditions:
- Have at least 10,000 followers
- Be 18 years or older
- Be located in the U.S. (initially)
- Have tweeted at least 25 times in the last 30 days
- Follow Twitter’s platform policies
This ensures that the feature is rolled out to active and authentic creators first, allowing for quality engagement.
iii) Deepened Audience Engagement
With Twitter Super Follows, creators can share subscriber-only tweets, videos, and even launch special conversations only visible to paying supporters. This creates a closer creator-fan connection, making it a powerful engagement tool in addition to being a monetization strategy.
- iv) Initial Rollout and Expansion Plans
Super Follows was launched in 2021 with select U.S.-based creators. It first rolled out on iOS, with future plans for expansion across Android and web platforms. Since then, Twitter has continued to enhance this feature, expanding its capabilities and availability globally.
The 2023 Rebrand: Super Follows to Subscriptions
In 2023, Twitter rebranded Super Follows to “Subscriptions,” broadening the scope beyond tweets to include long-form content and hours-long videos. The platform also made it more creator-friendly by allowing them to retain 100% of the revenue (excluding platform fees) for at least the first 12 months. This pivot placed Twitter in direct competition with platforms like Patreon and Substack.
Why It Matters to Creators and Brands
The introduction of Twitter Super Follows (now Subscriptions) is a game-changer for creators looking to diversify income streams. It reduces dependency on brand partnerships or ad revenue and allows for consistent monthly income driven by loyal fans. For brands, especially influencers and micro-creators, it’s an opportunity to build a premium audience base and deliver higher-value content in a private setting.
Whether it’s offering tutorials, early previews of product launches, or exclusive insights, this feature empowers digital voices to earn while they engage.
Let Digilogy Power Your Monetization Strategy
At Digilogy, we help creators and brands tap into emerging features like Twitter Super Follows to drive engagement and revenue. Whether you’re a creator looking to build a paid community or a brand aiming to leverage social monetization tools, our expert team crafts tailored strategies to grow your digital presence. Partner with Digilogy —your full-service digital marketing agency that understands creator economy trends inside out.
