AI-driven Marketing.
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Advertising
Chennai Brands Should Prepare for India’s Digital-First Ad Spend Shift
Chennai brands must prepare for India’s digital-first ad spend shift as AI, short-form video, local SEO, social commerce, and data-led…
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AI in Marketing
Zepto Leverages Google GenAI for Cutting-Edge AI Video Ads and Performance Marketing in India
Zepto has partnered with Google to transform its marketing strategy using AI video generation, resulting in a 100% increase in…
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Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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Top 5 News
India’s Top Brands Revolutionize Marketing with Data-Driven Brand Storytelling
Leading Indian brands like boAt, Mamaearth, and Blinkit are redefining digital marketing with data-driven storytelling. By blending real-time insights with…
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Top 5 News
B2B Lead Generation Shifts to Content-Driven Strategies for 2026
"B2B lead generation is rapidly evolving. In 2026, content-driven strategies powered by AI and first-party data are reshaping how businesses…
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Advertising
AI Revolutionizes Advertising Strategies
AI is changing the landscape of advertising strategies, providing smarter, data-driven insights to optimize campaigns and drive better results.
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