AI in Advertising
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Top 5 News
AI-Generated Creatives Reduce Advertising Costs Across Digital Platforms
AI-generated creatives are reducing advertising costs by accelerating production, expanding creative testing, and improving campaign efficiency. Brands are increasingly adopting…
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Top 5 News
India’s Ad Fraud Rates See 36% Decline as Transparency and Verification Tools
India’s ad fraud rates have decreased by 36%, attributed to the adoption of ad verification tools and a push for…
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Top 5 News
Paid Media Testing and Optimization in Full Force: Maximizing ROI with Strategic Ad Spend
Paid Media Testing and Optimization is key to maximizing ROI in digital advertising. By leveraging A/B testing and data-driven strategies,…
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Top 5 News
AI-Optimized Ads Revolutionize Digital Advertising with Unprecedented Returns
"AI-optimized ads are transforming the digital marketing landscape in India, offering businesses higher returns on ad spend and improved targeting.…
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Top 5 News
Raymond’s Centenary Tribute Film Created with Generative-AI to Mark 100 Years
Raymond celebrates its 100-year legacy with a centenary tribute film created using generative AI. The film combines traditional storytelling with…
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Top 5 News
Indian Digital Ad Market to Reach $72.1 Billion by 2034, Fueling AI and Personalization Investments Based on the Kraftshala Report
Discover how AI and personalization are transforming the Indian Digital Ad Market 2034, driving record-breaking growth and innovation across industries
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Top 5 News
Facebook Expands ‘Ad Management’ with Automated Budget Allocation
Facebook’s Automated Budget Allocation helps businesses streamline ad spend across campaigns, driving better results and saving time.
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TikTok
TikTok Rolls Out ‘AI-Optimized Video Ads’ for Enhanced Brand Exposure
TikTok unveils AI-powered video ads in 2025 to boost brand exposure through smart targeting, creative automation, and real-time insights
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Advertising
AI Revolutionizes Advertising Strategies
AI is changing the landscape of advertising strategies, providing smarter, data-driven insights to optimize campaigns and drive better results.
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Meta
Meta Tests AI-Powered Multilingual Ad Copy
Meta is exploring the future of advertising with AI-powered multilingual ad copy to expand global reach and improve ad performance…
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