AI marketing analytics
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Top 5 News
Omnichannel Analytics Reveal Hidden Growth Insights
Omnichannel analytics unifies customer data across channels, revealing hidden growth insights, improving attribution accuracy, and enabling AI-driven personalization at scale.
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Top 5 News
Agencies Shift Focus from Testing to Incremental Scaling
Agencies are shifting from large-scale testing to incremental scaling, using smaller, data-driven experiments to measure true marketing impact, reduce risk,…
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Google
Google Marketing Platform Adds AI-Powered Media Mix Modeling
Google adds AI-powered media mix modeling to its Marketing Platform for smarter campaign attribution. In a major leap forward for…
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