Google Merchant Center Upgrades to “Merchant Center Next” for Indian Businesses
Google has officially rolled out Merchant Center Next in India, introducing a revamped interface, simplified product feed setup, and deeper performance insights for ecommerce brands, retailers, and D2C sellers. The upgrade aims to make product listings more accessible for Indian businesses—especially those with limited technical expertise.
While early coverage has mentioned the new UI and automation features, few analyses have explored how this upgrade impacts India’s rapidly growing ecommerce ecosystem. This article offers a 2025-aligned breakdown.
What Is Merchant Center Next?
Merchant Center Next is the modernised version of Google Merchant Center, designed to simplify how businesses:
- upload product data
- track product performance
- connect to Google Shopping
- integrate with Performance Max campaigns
- manage inventory, pricing, and eligibility
Key enhancements include:
- automated product ingestion from websites
- simplified dashboards
- consolidated reporting
- easier error detection and fixes
- integrated pricing insights
Why Google Upgraded Merchant Center for India
India is one of the fastest-growing ecommerce markets globally, with:
- 900M+ internet users
- rising UPI adoption
- increased online shopping in tier-2 & tier-3 cities
- booming D2C and marketplace retail
Google aims to support this growth by making product listing easier and reducing dependency on developers or complex feeds.
The upgrade is particularly relevant for:
- new D2C brands
- small retailers digitalising operations
- marketplace sellers looking for additional channels
- omnichannel businesses aiming to expand visibility
New Features in Merchant Center Next That Matter Most
1. Automatic Product Creation From Your Website
Google’s crawler can now scan a website and auto-generate product listings—pricing, titles, images, and availability—reducing manual feed creation time drastically.
2. Unified Product Performance Dashboard
Performance Max, Shopping Ads, and organic product visibility insights appear in one place, making it easier to evaluate:
- impressions
- clicks
- conversions
- pricing competitiveness
3. Simpler Feed Issue Detection
Error messages are clearer, with step-by-step recommendations.
For India’s SMBs, this reduces dependency on agencies for technical fixes.
4. Competitive Price Insights
Businesses can see how their pricing compares to similar products across online competitors—useful for fashion, electronics, FMCG, and beauty bran
5. More Visual, Easier-to-Navigate Interface
The UI is redesigned to support non-technical teams, offering:
- card-based navigation
- fewer menus
- consolidated settings
This matters for Indian businesses where marketing teams often manage GMC directly.
What This Means for Indian Retailers & D2C Brands
India’s ecommerce landscape is becoming more competitive, and Google Merchant Center Next helps brands:
- get listed faster
- reduce feed errors
- manage catalogues with smaller teams
- push products into Performance Max more seamlessly
- improve organic + paid product visibility
For designers, it reinforces the importance of:
- high-quality product images
- clean landing pages
- consistent pricing and metadata
For marketers, it boosts efficiency across Shopping Ads and retail search.
DIGILOGY INSIGHT — What Brands Should Do Next
Merchant Center Next is a major upgrade in Google’s retail ecosystem. Brands that optimise product feeds early will have an edge in Shopping Ads, Performance Max visibility, and organic product listings—especially during sale seasons and high-intent phases.Digilogy helps businesses build optimised product feeds, improve Shopping Ad performance, and create conversion-strong retail campaigns aligned with Google’s 2025 ecosystem.
Get started with Digilogy today by exploring:
- Ecommerce Marketing Services
- Google Ads & Performance Max Services
Take the next step with Digilogy now and scale your ecommerce presence across Google surfaces
