Infosys and Adobe Announce Strategic Collaboration for AI Marketing
Why this partnership matters now
Infosys and Adobe joining forces signals a pivotal moment for brands stepping into scalable AI marketing. The partnership aligns deep enterprise engineering with a mature content and experience stack—promising faster experimentation, cleaner data activation, and measurable growth from day one of your AI marketing journey.
The collaboration at a glance
Infosys brings cloud, data modernization, and integration muscle; Adobe offers GenStudio, Experience Cloud, and real-time profiles. Together, they can shorten time-to-value by unifying content creation, asset governance, and activation across channels—exactly what AI marketing needs to move from pilots to production.
What changes for marketers
Content velocity without chaos
Creative teams can generate on-brand drafts, variants, and localized assets, while approvals and rights stay intact. That lets AI marketing support agile campaigns without sacrificing compliance.
Data that actually drives decisions
With cleaner pipelines and real-time audiences, predictive journeys get smarter. Think next-best-offer, churn prevention, and media mix tuning powered by AI marketing models that continuously learn.
Personalization at meaningful scale
Dynamic experiences across web, app, and email become simpler to build, test, and roll out. The result is AI marketing that speaks to each segment’s intent in the moment.
Practical use cases you can ship this quarter
- Launch a content supply chain that auto-tags assets, routes reviews, and feeds ad platforms—so AI marketing can reuse the best-performing creative across markets.
- Spin up micro-journeys for seasonal campaigns, using lookalikes and propensity scores to prioritize spend; connect bids and budgets to AI marketing signals, not guesswork.
- Build audience playbooks that sync with sales and service, ensuring offers carry across channels without duplication.
- Stand up incrementality testing that proves lift, not just clicks—so budgets move to what works.
A simple adoption blueprint
- Choose one revenue path (lead gen, subscription, or ecommerce) and define a north-star KPI that AI marketing must move.
- Map data contracts and identity stitching so audiences remain consistent across channels.
- Pilot two or three use cases with clear success criteria and sunset rules.
- Operationalize learning loops—tie creative tests, audience shifts, and media decisions back to an AI marketing dashboard everyone can see.
- Upskill teams on prompt craft, measurement, and responsible automation; celebrate wins early to build momentum.
Make it real with Digilogy
Ready to make this real with a partner who gets both code and content? At Digilogy, we build the plumbing and the playbooks—connecting your stack, training your teams, and proving lift with transparent reporting. If you’re planning your next phase of AI marketing, let’s architect it together. Get started with Digilogy today.
