Audience Targeting

Paid media learning phase optimizing ad performance

DigilogyDecember 28, 2025

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Paid Media Learning Phases Stabilize Across Search and Social

"Paid media campaigns undergo a learning phase, during which performance fluctuates. Once stabilized, platforms like Google and Meta optimize targeting…

Top 5 News

threads topic customization personalized feeds update

DigilogySeptember 16, 2025

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Threads Launches ‘Topic Customization’ for Personalized Feeds

Threads introduces Topic Customization, a feature that lets users tailor feeds around their interests for a more relevant experience. This…

Top 5 News

DigilogyAugust 25, 2025

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X Launches ‘AI-Based Audience Insights’ for Brands

X's AI-based audience insights tool helps brands better understand their audience and create more targeted, personalized marketing campaigns

Social Media

DigilogyMay 30, 2025

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TikTok Rolls Out New Audience Targeting Tools

TikTok unveils advanced audience targeting features to help marketers segment users by interest, behavior, and demographics for high-performance ad campaigns.

Google Ads

DigilogyApril 28, 2025

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Google Ads Rolls Out Enhanced Audience Targeting

Explore how Google Ads' enhanced audience targeting tools empower advertisers with smarter segmentation and greater reach for improved campaign performance.

Google Ads

DigilogyApril 20, 2025

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Google Ads Launches New Audience Targeting Options

Google Ads has launched new audience targeting features that enable advertisers to refine their reach and boost ad performance for…

LinkedIn introduces interest-based targeting for ads to enhance marketing campaigns.

DigilogyApril 14, 2025

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LinkedIn Launches Interest-Based Targeting for Ads

LinkedIn's new interest-based targeting for ads helps businesses reach more relevant audiences, enhancing campaign outcomes with tailored ad experiences.

Facebook