B2B Marketing
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Top 5 News
LinkedIn Reduces External Link Visibility in Feed: What Creators and Brands Need to Know
LinkedIn is limiting the reach of posts that contain external links, prioritising content that keeps users on the platform. This…
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Top 5 News
LinkedIn Unveils Enhanced Sponsored Content Targeting for B2B Marketers
"LinkedIn has upgraded its Sponsored Content targeting with AI-driven tools, offering B2B marketers new opportunities to engage decision-makers more effectively.…
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Top 5 News
Brands Shift from Awareness to Lead-Focused Campaigns in Late Januar
In late January, brands are shifting from awareness-based campaigns to more lead-focused strategies. This trend aligns with new annual budgets…
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Top 5 News
B2B Marketers Increase Investment in Content Marketing for Lead Generation
B2B marketers are increasing investments in content marketing as buyer-led research and trust-driven decision-making make educational content central to lead…
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Top 5 News
B2B Lead Quality Improves as Decision-Makers Re-Engage
B2B lead quality is improving as decision-makers re-engage more actively in the buying process, shifting focus from volume-driven funnels to…
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Top 5 News
B2B Content Consumption Rises as Buyers Prepare for Q1 Planning
B2B content consumption is rising as Indian businesses use planning cycles to research solutions and shortlist vendors for Q1 initiatives.…
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LinkedIn
LinkedIn Upgrades Conversions API
LinkedIn upgrades its Conversions API to offer improved attribution, accurate tracking, and privacy-compliant campaign performance insights
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LinkedIn
LinkedIn Tests 1st-Degree Connections Feed
LinkedIn introduces a new test feed showing posts only from 1st-degree connections to enhance professional engagement
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LinkedIn
LinkedIn Adds New Campaign Management Tools
LinkedIn rolls out a new suite of campaign tools to help advertisers improve targeting, budget control, and ad performance.
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LinkedIn
LinkedIn Expands Dynamic Ads for B2B Companies
LinkedIn enhances Dynamic Ads for B2B companies with expanded personalization, smarter targeting, and real-time analytics for improved ad performance.
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