b2b marketing trends
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Top 5 News
LinkedIn Lead Ads CPL Increases Push Shift to Content Funnels
Rising LinkedIn Lead Ads cost per lead is forcing marketers to rethink performance strategies. As competition, automation, and audience saturation…
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Emerging Trends and Technologies
B2B Engagement Improves as Decision-Makers Return Online
B2B engagement is rising as decision-makers return online, leading to stronger interaction across digital content, email, and professional platforms.
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