brand credibility
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Emerging Trends and Technologies
Trust Emerges as the Most Valuable Marketing Asset in 2025
Trust emerges as the most valuable marketing asset as brands prioritize credibility, transparency, and loyalty over awareness metrics in today’s…
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Top 5 News
Authentic Marketing Campaigns Gain Trust as AI-Generated Ads Face Backlash
Authentic marketing campaigns are gaining importance as consumers grow more skeptical of overly polished and AI-generated ads. Brands that prioritise…
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Brand
Brands Increase Focus on Brand Trust & Reputation
Brands are placing greater emphasis on trust and reputation as consumers become more selective, informed, and values-driven in their digital…
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