Brand Engagement
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Snapchat
Snapchat’s Augmented Reality Ads Boost Interactive User Engagement
Snapchat’s augmented reality ads are boosting interactive engagement as Indian brands adopt immersive, mobile-first advertising experiences.
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Top 5 News
X Ads Shift Toward Video & Real-Time Conversations in 2025
"In 2025, X is embracing a shift toward prioritizing video content and facilitating real-time interactions. This transformation, driven by user…
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Top 5 News
Influencer Content Maintains Engagement During Off-Peak Hours
Influencer content is maintaining strong engagement during off-peak hours, as authenticity and trust-driven storytelling outperform traditional advertising when overall digital…
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Top 5 News
Social Media Engagement Rewards Consistency Over Virality
Social media platforms are increasingly rewarding consistency over virality, as brands that post regularly and engage authentically see stronger audience…
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Top 5 News
Influencer Content Viewership Normalises After Holiday Slowdown
Influencer content viewership in India is normalising after the festive-season surge as brands rebalance budgets and shift focus toward authentic,…
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Top 5 News
Publicis Groupe Launches Content Studio in India
Publicis Groupe launches a new content studio in India to redefine storytelling and digital creativity. Learn how this innovative hub…
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Top 5 News
Character.AI Launches AI-Native Social Feed for Engagement
Discover how an AI-native social feed turns passive scrolling into interactive conversations. Learn the playbook for character-driven content, the metrics…
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Top 5 News
Facebook Adds ‘Customizable Business Profile’ for Brands
Facebook’s new Customizable Business Profile offers brands a chance to personalize their profiles with tailored information, driving better engagement and…
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Blog
Transform Your Brand with Professional Video Production & Motion Graphics
In today’s digital world, video production and motion graphics are essential tools for brands looking to engage their audience. Learn…
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Instagram
Instagram Adds ‘Live Highlights’ for Business Pages
Instagram rolls out Live Highlights for Business Pages, helping brands repurpose live sessions into lasting profile content and boost user…
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