Campaign Optimization
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Top 5 News
AI Automates a Majority of Marketing Workflows
AI marketing automation is transforming workflows by automating content, segmentation, lead scoring, and campaign optimisation—boosting efficiency and improving ROI at…
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Top 5 News
Paid Media Performance Becomes Predictable After the Learning Phase
"Paid media campaigns experience fluctuating performance during the learning phase. Understanding and allowing time for algorithm optimization can lead to…
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Top 5 News
Microsoft Introduces AI-Powered Campaign Insights for Indian Marketers
Microsoft’s AI-powered campaign insights are transforming how Indian marketers approach their strategies. Learn how these tools can improve targeting, ROI,…
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Top 5 News
HDFC Bank Implements Predictive Analytics for Campaigns
HDFC Bank is transforming marketing by applying predictive analytics for campaigns. Learn how this data-driven approach enhances personalization, improves ROI,…
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Top 5 News
Zoho CRM Adds Predictive Marketing Analytics
Zoho CRM introduces predictive marketing analytics to help businesses forecast customer behavior, optimize campaigns, and increase ROI. Discover how this…
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Blog
10 Essential Questions to Ask a Google Ads Agency in Chennai Before Signing a Contract
Discover essential questions to ask a Google Ads agency in Chennai to ensure they align with your business goals and…
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Google
Google Marketing Platform Adds AI-Powered Media Mix Modeling
Google adds AI-powered media mix modeling to its Marketing Platform for smarter campaign attribution. In a major leap forward for…
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LinkedIn
LinkedIn Adds New Campaign Management Tools
LinkedIn rolls out a new suite of campaign tools to help advertisers improve targeting, budget control, and ad performance.
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Top 5 News
Google Adds Enhanced Reporting Tools for Ads
Google Ads introduces advanced reporting features including real-time dashboards, audience insights, and visual metrics to help marketers refine their ad…
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Google Ads
Google Ads Enhances Performance Max Campaigns
Google Ads has enhanced its Performance Max campaigns with advanced features to improve automation, targeting, and multi-channel results for advertisers.
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