Twitter, now officially rebranded as X, is stepping up its game with the launch of its new Advanced Analytics Dashboard, available exclusively to X Premium subscribers. This dashboard introduces a wide range of data-driven features, enabling users to unlock deeper insights into their content performance, audience behavior, and conversion outcomes. As social media becomes increasingly strategic for brands and creators alike, this upgrade comes at the perfect time to support data-backed decision-making.
Key Features of the Advanced Analytics Dashboard
X’s Advanced Analytics Dashboard offers a comprehensive set of tools designed to help users measure and improve their social media performance. The dashboard is only accessible to X Premium users, whose accounts must be at least 14 days old and show consistent activity. Once activated, it opens a new layer of social data transparency, perfect for marketers, creators, and businesses.
i) Engagement Metrics
Users can now track likes, retweets, replies, and follows in greater detail. These metrics help determine what types of content resonate most with their audience.
ii) Impressions
The dashboard provides a complete view of how many times a post appears on users’ timelines or search results—helpful in understanding organic reach.
iii) Follower Insights
Audience analysis goes deeper than ever, including demographic breakdowns by age, location, and interests. These follower insights are especially valuable for brands looking to tailor content more precisely.
iv) Video View Performance
Video creators benefit from specific analytics around watch time, completion rate, and engagement, making it easier to fine-tune visual content strategies.
v) Conversion Tracking
This feature is essential for brands driving traffic to external websites. It monitors how many users take desired actions—such as signing up, making purchases, or subscribing—after clicking on a link from X.
Benefits of Using the Advanced Analytics Dashboard
The Advanced Analytics Dashboard isn’t just about numbers—it’s about what those numbers can help you do better. With real-time performance data, brands and individuals can immediately adjust their content for higher engagement or improved conversions.
Real-Time Campaign Optimization
Access to immediate feedback means users can tweak underperforming posts or double down on successful content without waiting for delayed metrics.
Strategic Audience Targeting
With granular follower insights, businesses can discover exactly who they’re speaking to and adapt their messaging to suit audience interests and demographics more accurately.
Influencer and Community Identification
The dashboard helps users identify high-value followers and frequent engagers—ideal for potential influencer collaborations or community-building strategies.
Data-Driven Content Strategy
By identifying which content types perform best, users can develop informed content calendars and long-term strategies that are backed by performance metrics, not guesswork.
Integration with Social Analytics Tools
To amplify its effectiveness, X allows seamless integration of the Advanced Analytics Dashboard with third-party social analytics tools such as Metricool, Social Champ, and AnalyticsPro X. These platforms offer enhanced features like cross-platform insights, optimal posting time suggestions, and predictive analytics models. This synergy allows businesses to view their broader digital ecosystem in one place while making more intelligent decisions.
The Bigger Picture: X’s Push for Premium Value
The release of this Advanced Analytics Dashboard signals X’s intention to offer real, tangible value to its premium user base. With platforms like Meta and TikTok offering competitive analytics suites, X needed to modernize its offering to remain relevant for brands, creators, and advertisers. The added benefit of integration with external tools makes it even more versatile for professional marketers and agencies managing multiple accounts.
Elevate Your Analytics Strategy with Digilogy
Looking to take full advantage of X’s new Advanced Analytics Dashboard but not sure where to start? At Digilogy, we help businesses unlock the power of data across all social platforms. Our expert team specializes in strategy development, content optimization, and social performance tracking. Whether you’re just getting started or looking to refine your advanced analytics, We offer tailored solutions to help you engage better, convert smarter, and grow faster. Let’s turn your data into action—Partner with Digilogy today.
