Connected TV advertising
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Advertising
LinkedIn CTV via Amazon DSP Boosts B2B Precision
LinkedIn CTV via Amazon gives B2B advertisers a new route to reach professional audiences through Amazon DSP using job title,…
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Advertising
India’s Digital Ad Market Is Going Deeper Into Mobile, Retail, and Regional Reach
India’s Digital Ad Market Is Going Deeper as retail media, Connected TV, mobile-first formats, regional content, and AI-led planning reshape…
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Google
Demand Gen CTV Delivers 7% More Conversions on Google
Google says Demand Gen CTV delivers 7% more conversions at the same ROI, supported by Shoppable CTV and Attributed Branded…
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Google
Google Demand Gen CTV Adds 7% Conversions Without ROI Hit
Google Demand Gen CTV Adds are changing how advertisers use YouTube on TV screens by combining Shoppable CTV, branded search…
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Top 5 News
India CTV Ads Hit ₹8,000 Crore: Chennai’s Hyper-Local Strategies for 2026
India’s Connected TV advertising market is projected to reach ₹8,000 crore by 2026 as streaming adoption rises. Chennai brands are…
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Youtube
YouTube CTV Ads Reach 62% Agency Adoption as TV Screen Campaigns Expand
YouTube CTV Ads are gaining momentum as 62% of agencies adopt connected TV campaigns, while Video Action Campaigns expand to…
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AI in Marketing
IAB NewFronts Focus AI Metrics for Streaming Commerce
IAB NewFronts shows how AI, connected TV, and streaming commerce are pushing video advertising toward measurable outcomes, stronger attribution, and…
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AI in Marketing
33% AI Adoption Cuts Waste: Smartly’s 2026 Ad Playbook
Smartly’s 2026 Ad Playbook shows how brands are using AI to reduce media waste, improve targeting, and shift digital advertising…
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Top 5 News
Global Digital Ad Spend to Hit $355B in 2026: Analyzing the 14% Surge
Global digital ad spend is projected to reach $355 billion in 2026, growing 14% year-over-year as AI advertising, retail media…
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Video Production & Motion Graphics Services
Video-Centric Strategies Reshape Marketing Budgets as CTV and AI Gain Ground
Video-centric strategies reshape marketing budgets as brands shift investment toward CTV, short-form formats, and AI-driven production models.
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